Coke Ads, Instant Books and Canadian Publishing

Lee Hadden writes:


There are several articles of interest in the Marketplace or \”B
Section\” of today\’s Wall Street Journal (11/29/00). An article on page
B1 by Erin White is \”Election Drama Prompts and Passel of Instant Books.\”
It discusses the number of books to come out soon about the presidential
election mess, and also discusses the \”quickie books\” market that
flourished with the O.J. Simpson trial and the Monica Lewinsky scandal.

A second article beginning on page B3 by Elena Cherney, \”Planned
Takeover Would Give Investors up to 50% of Canada\’s Book Trade\” discusses
Canadian takeover artists Gerald Schwartz and Heather Reisman and their
plans that could give them control of 30-50% of Canada\’s retail book trade
if they are successful. Their bookstore chain, Indigo Books Music and More,
have launched an unsolicited offer for Canada\’s largest bookseller,
Chapters Inc.

And finally, on page B11, an article \”Coke Plans to Donate 50 Years of
TV Spots to Library of Congress\” discusses the plan to donate 20,000 world
wide TV advertisements by the Coca-Cola Company. These ads date from over
the last fifty years. These include the famous \”Mean Joe Green\” commercial,
as well as the popular \”Hilltop\” commercial where a young chorus sings \”I\’d
Like to Buy the World a Coke…\” The ads will be catalogued, digitized and
turned over to the Library of Congress during the next three to five years.

Drink it all in at the library!