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November 8, 2010 - 1:12am — Bibliofuture

Amazon Has a Reported Deal to Buy Parent of Diapers.com

Amazon.com plans to announce Monday that it will acquire Quidsi, the e-commerce company that runs Diapers.com, for about $540 million, (Man! Half a billion for this.) according to a person with knowledge of the deal.

The acquisition suggests how far Amazon will go to maintain its edge in many corners of e-commerce, including sales of bulky household items for which it competes against Walmart.com and online drugstores.

In addition to Diapers.com, which sells baby supplies, Quidsi, based in Jersey City, recently started Soap.com, which sells drugstore products, and BeautyBar.com, which sells makeup and skin and hair products.

Full article in the NYT