Yahoo!: Users don't want to search. They want answers

Wired: Yahoo wants to kill the 10 blue links. The company thinks its customers don’t care how many pages a search engine indexes — nor do they want to search. They want answers.

At least, that’s what Prabhakar Raghavan, who heads Yahoo Labs and Yahoo Search Strategy told a group of reporters Tuesday at a briefing about Yahoo’s future in search.

Unfortunately, Yahoo had no real innovation to show off — just some better-integrated results and talks of search becoming smarter.

Comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

where have I heard this before...

I wonder if Roy Tennant's been doing some consulting work for Yahoo...

re: where have I heard this before...

Exactly what I thought! That's why I pulled out the quote.

Syndicate content