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The Bratz dolls, a frequent target of those who bemoan the hyper-sexualization of young girls, have taken another hit.
Scholastic Inc., the children’s publisher, will no longer include chapter books based on the overtly sexy Bratz dolls in any of its school book clubs or fairs this year — and an advocacy group is taking credit for the decision.
The Campaign for a Commercial-Free Childhood, based in Boston, said that Scholastic’s move followed an 18-month fight to purge book club fliers that go home with students and are distributed at school book fairs of titles like “Lil’ Bratz: Dancin’ Divas” and “Lil’ Bratz: Catwalk Cuties.” Scholastic has also stopped offering spinoff products, like a Bratz computer game and designer stencil kit, in its book clubs and fairs.