Women Outpace Men as Media Multi-taskers

New data released by Integrated Media Measurement Inc. (IMMI) gives us insight into how men and women engage in "simultaneous media use" - that is, surfing the net while also doing some other activity like watching TV. According to the study, it's more common for women to watch TV and use the computer than it is for men. What's more, women supposedly get better at this multi-tasking as they age.

Read Data Report
http://www.immi.com/pdfs/IMMI-TVW2.pdf

Comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

women in media

men in media are more controversial then women in media, because they automatically think men are better than women. i think that this is wrong because women are as equal if not better at sport than men!!!

From a man

Does eating cookies while reading LISNews blog count as multitasking?

Syndicate content