Women Outpace Men as Media Multi-taskers
New data released by Integrated Media Measurement Inc. (IMMI) gives us insight into how men and women engage in "simultaneous media use" - that is, surfing the net while also doing some other activity like watching TV. According to the study, it's more common for women to watch TV and use the computer than it is for men. What's more, women supposedly get better at this multi-tasking as they age.
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