What Can Publishers Learn from Indie Rock?

The lessons of Indie Rock for the publishing industry are pondered in a post at The Scholarly Kitchen,
"Whenever you buy a record from just about any indie band, it comes with either a CD or with a card that contains a URL and a download code so you can get a digital copy at no additional cost...
If implemented in the right way, publishers could kill two birds with one stone: they could support a mechanism for downloading e-books purchased in conjunction with hardcovers that not only makes their best customers happy and extends the life of hardcover sales, but that actually fosters competition in the ebook marketplace."

Comments

I would love that. I am currently reading the e-book edition of Pauline Kael : a life in the dark from the library, even though I own the hardcover, because it's easier to carry around.

if they'd given away a free copy they would have lost out on a sale from you.

Records cost anywhere from $20 to $40. I know, I collect. The download is about $7.99 so I think the price for the record is enough to include the download.