Web Design and UX D Minus: ComcastTIX.com
My sister's birthday is at the end of the month, and it's a milestone one. Fortunately, she is good at sharing ideas, and posted a link to tickets for the new Glee tour that's coming to our area in June.
I'm thinking, perfect idea. I need a birthday present, I want it to be a nice one, and heck, we both like Glee. So I click on over to the ComcastTIX.com page she shares on Facebook to see what the prices were...and as you can see from the screenshot below, there's no pricing information at all. I know when the tour is coming to our area, when I can buy tickets (at three different dates and times no less!) but not how much it's going to cost me (before the arm and leg I sign over in broker fees).
I figure, maybe there will be some information after the "buy tix" link, but nope - I just get "Could not get event information" (in really small print, no less).
It took a little bit of navigation over to the Wells Fargo Center website, paging through the calendar to find the event I wanted, and the prices ($52.50? Not bad...) I needed - right at the top of the page, in font, color and typeface size that can be clearly seen.
The Comcast TIX website is an example of bad user experience design. When buying tickets to a concert or sporting the event, what questions are you going to have when you visit the site? These are a few that come to mind....
- When is the event?
- When can I buy tickets?
- How much are the tickets going to cost?
Unless I'm missing something, only two of these questions - the first two - are answered on this site. And if a web user does not have as much patience as I do, they're going to give up and come up with the alternate birthday.
How to fix? Well, I appreciate the Google calendar alert for when the tickets go on sale, but I would appreciate ticket prices a bit more. A few suggestions....
- Replace the calendar links with a price link, preferably on the Wells Fargo Center website.
- Have the "Tix" link (in the "Buy Tickets" column) go directly to the even page on the Wells Fargo Center website - where, as you see from the screen shot, pricing information is clearly stated.
- Simply post the ticket information right on the ComcastTIX page. (Probably could cut down some of that event description text while you're at it.)
In case you're curious, if my sister wants 'em, I think this would make a nice birthday present - bad UX and all. :)