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It's called ABC3D, and it is an unbelievably witty and well-made pop-up ABC book, produced by Marion Bataille. It's one of those books that could only be a book -- there's no way this could be an ebook or a movie (though the little video above gives you an idea of the thing, it's a poor substitute) or an audiobook or whatever. This is the apotheosis of book, something you have to put between covers to really, really appreciate.