UW Librarian’s Book Reveals Business Icon’s Impact on Rural America

A University of Wyoming faculty member’s new book about James Cash Penney explores how the department store icon and his company shaped rural America throughout the 20th century.

“I wanted to wrap my mind around the scope of Penney’s extensive involvement in agriculture and rural America and, ultimately, understand why a successful department store icon would choose to pursue such activities while living and working in New York City,” says David Kruger, UW’s agricultural research librarian.

“J.C. Penney: The Man, the Store, and American Agriculture” provides a biographical account of the business mogul and a historical view of his company and rural America.

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Link to book on Amazon -- http://amzn.to/2fHpOmh

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