Google tops global brand poll - again

Reuters, UK Is Reporting Google, the top Internet search engine which is expected by bankers to list its shares this year, has been named as Global Brand of the Year by consultants Interbrand for the second year running.

1. Google

2. Apple

3. Mini

4. Coca-Cola

5. Samsung

Interbrand, which conducted its poll of over 4,000 users via its website, said Google would have to stick to its policy of offering a "clean, friendly but credible" path to accessing the Internet as it plans to go public.


Project Ocean: Stanford University And Google

Ryan Schultz notes an interesting bit from the Feb. 1st article in the New York Times on the coming search engine war between Google and Microsoft. Note the final paragraph on Project Ocean.

"The company has also been pushing hard to find new sources of information to index, beyond material that is already stored in a digital form. In December, it began an experiment with book publishers to index parts of books, reviews and other bibliographic information for Web surfers.

And Google has embarked on an ambitious secret effort known as Project Ocean, according to a person involved with the operation. With the cooperation of Stanford University, the company now plans to digitize the entire collection of the vast Stanford Library published before 1923, which is no longer limited by copyright restrictions. The project could add millions of digitized books that would be available exclusively via Google."


Google for a grade: UW class to study popular search engine

Bob Cox sent along a Seattle Times Article on Joe Janes' new class.
This class isn't a simple class on Web searching that one might find at a library or a community college. This is a graduate-level course (albeit only one credit) that explores Google as a cultural phenomenon, Google the business, the technology behind Google — and "Google the Ravager of Worlds."


Google to IPO or Not to IPO - Your Predictions?

Search Engine Optimization writes "Will they or Won't they - chime in with Your Predictions.....
Times Online,,

Eric Schmidt, the Google chairman and chief executive, briefly let his guard slip, telling business leaders that an IPO was not his agenda "right now", only to decline to answer follow-up queries. says Google has been certified compliant with the requirements of the Sarbanes-Oxley law and it is believed that Google's board of directors were awaiting the audit report before giving the final go-ahead to file the IPO with the Security and Exchange Commission, according to a report in the the New York Times.

Also, check out Google Labs Papers, a newly released ARCHIVE exposing the underpinnings and theories that led to the rise of this influential Search Engine"


Google Unveils Friendster Rival, Orkut sends "this story from the Bay area Mercury News about Google's new online friend-finder, Orkut.
The aim of the service is to allow users to link up with friends of their friends and aims to 'increase the overall satisfaction of social life.' The project was developed by Google engineers, and is still in beta mode, according to Google spokeswoman Eileen Rodriguez."


Someone Set Google Up the Bomb (who appears to be after some backlinks as well...) wrote in with a New York Times article about the advent of Google Bombing in the political area, started by the miserable failure campaign. See also a side note about Teoma by Gary Price. Some interesting applications of modern-day citation analysis.


Google developing ad service for e-mail?

An Interesting, or perhaps, scary Reuters article says google is developing a service that could dramatically extend the reach of its lucrative keyword-based advertising by linking such ads to e-mail. They recently made several e-mail related acquisitions, is working on a way to serve advertising to an e-mail at the moment it is opened, people close to the company said.
"I'm sure Google is getting more and more concerned about locking in users. It wouldn't surprise me if they did something very sophisticated with e-mail," said Danny Sullivan, editor of, who tracks the industry.

See Also: Yahoo and Google: Cold War redux. "Search has become that thing that we lost and now we've found again," Gaw says. "It's a Prodigal Son."


Morgan Stanley, Goldman Sachs to Manage Google IPO

Google Inc. hired Morgan Stanley and Goldman Sachs Group Inc. to arrange its initial public offering, a sale that may raise as much as $4 billion, a banker involved in the transaction said.

Morgan Stanley and Goldman Sachs will lead a group of underwriters that includes Citigroup Inc., Credit Suisse First Boston, J.P. Morgan Chase & Co., Thomas Weisel Partners LLC and WR Hambrecht + Co., two bankers in the sale said. They spoke on condition they not be named.

The sale by Google, the world's most used Internet search engine, would be the biggest IPO since CIT Group Inc.'s $4.87 billion deal in July 2002. It ``will certainly be the deal of the year,'' said Sanford Robertson, who founded San Francisco-based investment bank Robertson, Stephens & Co. before starting private- equity firm Francisco Partners LP.

About a third of Mountain View, California-based Google may be sold in the IPO, giving the company a market value of about $12 billion, the bankers said. The company will probably register the shares for sale with the Securities and Exchange Commission this month and sell them by April, they said. Full Release

Meanwhile.... writes "Google's new engineering facility in INDIA
Although the Internet has made the world a small neighborhood - it is interesting to imagine the VAST social and economic shifts that my occur as a result."


If You Haven't Read Enough About the Google IPO

stevenb writes "The impending IPO of Google stock has generated a fair amount of press. Add to it this article from the Philadelphia Inquirer (1/4/04). They sent staff reporter Andrew Maykuth to Silicon Valley to gauge the impact that the IPO is likely to have on stimulating the Valley's economy. The article indicates that business is picking up, and that Google, E-Bay and a few other technology firms are generating a renewal of the economy. Read more at:"


Combing the Internet for Google Alternatives

Pete writes "BBC contributor Bill Thompson says here
'Having made it my New Year resolution to break my addiction to Google and get better at searching the web, I have spent the last couple of weeks looking at the state of search and alternative places to go.'" Thompson says that his area of research is super current, and that books and libraries are not options.



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