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Google feeling click fraud heat

madcow writes "CNN's Money site talks about Google's problems with "Click fraud" to pump up ad stats. "...that occurs when individuals click on ad links that appear next to search results in order to force advertisers to pay for the clicks."

Read here."

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The magic that makes Google tick

Anonymous Patron writes "Really Neat ZDNet Australia Piece on the Googleplex. The numbers alone are enough to make your eyes water.

Over four billion Web pages, each an average of 10KB, all fully indexed.

Up to 2,000 PCs in a cluster.

Over 30 clusters.

104 interface languages including Klingon and Tagalog.

One petabyte of data in a cluster -- so much that hard disk error rates of 10-15 begin to be a real issue.

Sustained transfer rates of 2Gbps in a cluster.

An expectation that two machines will fail every day in each of the larger clusters.

No complete system failure since February 2000.

It is one of the largest computing projects on the planet, arguably employing more computers than any other single, fully managed system (we're not counting distributed computing projects here), some 200 computer science PhDs, and 600 other computer scientists.

And it is all hidden behind a deceptively simple, white, Web page that contains a single one-line text box and a button that says Google Search."

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Google Scholar (A New Google Beta)

Google is moving into the world of libraries in a big way From the About Page:
"Google Scholar enables you to search specifically for scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports from all broad areas of research. Use Google Scholar to find articles from a wide variety of academic publishers, professional societies, preprint repositories and universities, as well as scholarly articles available across the web."

Check out scholar.google.com and see what you think. There's Brief Mention on Reuters, as well as The AP.

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Google bought Keyhole

mdoneil writes "Google announced that it bought Keyhole . If you have never used Keyhole it is like Terraserver on steroids.

Now don't go downloading and trying Keyhole it will only slow down my connection, but I think the influx of cash after google's IPO will bring more things like this to us and if you will pardon the business-speak leverage the power of the Internet."

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Oh Google! - Saves Kidnapped Journalist in Iraq

http://search-engines-web.com/ writes "

Google Saves Kidnapped Journalist in IraqGoogle can claim another life saved after a kidnapped Australian journalist was freed by his captors in Iraq earlier today. Freelance journalist John Martinkus was abducted by gunmen on Saturday outside a hotel near the Australian embassy. Apparently Martinkus was able to convince his captors that he was a journalist and not a CIA agent, a claim easily confirmed by a quick Google search.

"

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ALA President Weighs in On New Google DESKTOP Program

Update: 10/19 10:35 EST by B: Headline and text corrected as per comment (thanks to griffey and apologies to all)/

From Canada.com comes another analysis of the pros and cons of the new Google Desktop Tool. People who use public or workplace computers for e-mail, instant messaging and web searching have a new privacy risk to worry about: Google's free new tool that indexes a PC's contents for quickly locating data.

Among others quoted in the article, director of El Paso (TX) libraries and ALA President Carol Brey-Casiano said,

"We do our best to protect our patrons and computers and network, but as you can imagine, thousands of people can use public computers in a given week."

The new Google tool would not only aid people in spying on past patrons on public PCs.

The power of Google's software relies on centralizing what's already saved on computers; most browsers, for instance, have a built-in cache that keeps copies of web pages recently visited. The difference is that Google's index is permanent, though users can delete items individually. And the software makes all the items easier to find.

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Google releases Desktop Search

search-engines-web.com writes "http://desktop.google.com/Find your email, files, web history and chats instantlyView web pages you've seen, even when you're not onlineSearch as easily as you do on GoogleGoogle Desktop Search finds:
    Outlook / Outlook Express Word
    AOL Instant Messenger Excel
    Internet Explorer PowerPoint
    Text"

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Google Used to Identify 1993 Victim

Anonymous Patron writes " Google Used to Identify 1993 Victim Google, the Internet search engine, has done something that law enforcement officials and their computer tools could not: Identify a man who died in an apparent hit-and-run accident 11 years ago in this small town outside Yakima.
I guess it really does know The Answer To Life, The Universe, and Everything!
So how can us librarians get press like this?!"

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Google Print: The Google OPAC?

Anonymous Patron writes "Google Print Google's mission is to organize the world's information and make it universally accessible and useful. Since a lot of the world's information isn't yet online, we're helping to get it there. Google Print puts the content of books where you can find it most easily; right in Google search results.

So a search for huckleberry finn or great expectations has a little "book link" at the top that links to a google page that lets you read the book."

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Librarians should learn to love Google

Anonymous Patron writes "Librarians should learn to love Google Traditional librarians worry that the Internet is increasingly the first choice of many information seekers. They argue that not everything is on the Internet and that what is there is not well organized. They point out that sites change or disappear without notice, and anyone can put up anything. They are concerned that people may just pick the first thing they see without evaluating it. All these arguments contain some truth, but they ignore how the quality, organization and ease of access of information on the Net have evolved.

Does this mean that libraries are obsolete? Of course not. It simply means that a wonderful tool exists to help locate much of what people are searching for without the need to go to a special place or ask an information expert."
Update: 10/04 14:24 EST by B:Reg Required: email: [email protected] pass:lisnews1

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