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But you won’t find these great sites on the first page of Google results—you might not find them on the first 10. As a result, these services, some of them genuinely life-changing, get lost in the dark recesses of the Internet. Even when you find these gems, you probably won’t think to access them the next time you log on. Their biggest challenge is finding a large enough audience to create a habit around their product.
Creating a habit around a product is limited by the way we browse the Web.
Take a moment and think about the browser user experience. It hasn’t changed much in the past 20 years and since the days of Netscape, we’ve been confined to a search box. We need to know exactly what we’re looking for, either through a search or by typing in the exact web address.