There is no Jesse Shera for our time

Our niche and how to get back into it

More and more, I find that the library profession’s efforts to stay relevant in the age of information technology are in fact eroding our relevance. As a result of these efforts, it is becoming less and less clear what we offer that is different from what everybody else offers in the information economy. The reason is that our response to change around us has mostly been to repress those aspects of librarianship that are not directly reflected in new technological tools that other people claim as their domain more securely than we do. We keep saying that as librarians we are web designers, information architects, web searchers, information scientists, user experience experts, and on and on, when each of those things is already a profession filled with people who make a stronger claim to it than we do. What we can claim is librarianship, yet most people – not only outside but within the profession – have forgotten what that consists of other than “books.”

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