Once you buy an ebook you're pretty much stuck with it. That's yet another reason why consumers want low ebook prices. They're lacking some of the basic features of a print book so of course they should be lower-priced. I realize that's not the only reason consumers want low ebook prices, but it's definitely a contributing factor. I'd be willing to pay more for an ebook if I knew I could pass it along to someone else when I'm finished with it.