The populism of Amazon’s real-world bookstores

Walking around, I half-expected to see SQL queries accompanying some of the displays — “SELECT * FROM books WHERE rating > 4.8 AND pub_year = 2017 ORDER BY number_sold”. Amazon definitely needs to figure out how to get a little weird into their stores, a little of the human touch. Toning down the data talk would help. A more casual typeface might work too — not Comic Sans but perhaps something at least approaching handwritten? They’ve got so so much data about how people buy books…they just need to be more clever about how they slice and dice it. Maybe look for books that exhibit the Napoleon Dynamite Problem? Find people with interesting wishlists?
From The populism of Amazon’s real-world bookstores

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