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And no, it's not your library :-)
Today, New York-based startup Oyster is launching the beta version of its iPhone app. (You can request an invite at Oyster’s website). For $9.95 a month, you get unlimited access to the 100,000 titles from a range of publishers, including HarperCollins and Houghton Mifflin Harcourt. (Penguin Random House, Simon & Schuster, Hachette, and Macmillan are so far notably absent from the list of announced partners.) You also see what your friends are reading, get recommendations and staff picks, and find books sorted by curated categories, such as “Sports Stories,” “Business Essentials,” and “Popular Science.” All of this is packed into a highly usable mobile experience.