The Collector’s Fallacy: Why We Gather Things (like books) We Don’t Need

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Buying books does not equal reading books. We all know that. Yet, so many end up victims of tsundoku anyway. Why? One problem, I think, is that collecting feels like learning. Each time we discover a new productivity toy, internet article or bestselling book, our brain sends us a jolt of dopamine (our brain’s “reward” hormone) for doing nothing at all. Ahh, says our brain, a job well done.
From The Collector’s Fallacy: Why We Gather Things We Don’t Need

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