The 'Big Data' Revolution: How Number Crunchers Can Predict Our Lives

Companies and governments have access to an unprecedented amount of digital information, much of it personal: what we buy, what we search for, what we read online. Kenneth Cukier, co-author of the book Big Data, describes how data-crunching is becoming the new norm.

Full piece on NPR

Link to book: Big Data: A Revolution That Will Transform How We Live, Work, and Think

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