Teens Not Into Twitter, TV, Radio, or Newspapers
Interesting story at Read Write Web on teens and what they are into these days. Begs the question on how best to serve this demographic.
"Matthew Robson, a 15-year-old intern at analyst firm Morgan Stanley recently helped compile a report about teenage media habits. Overnight, his findings have become a sensation...which goes to show that people are either obsessed with what "the kids" are into or there's a distinctive lack of research being done on this demographics' media use. Robson's report isn't even based on any sort of statistical analysis, just good ol' fashioned teenage honesty. And what was it that he said to cause all this attention? Only that teens aren't into traditional media (think TV, radio, newspapers) and yet they're eschewing some new media, too, including sites like Twitter."