Marketing

Finding Mr. Right @ your library

Filipino Librarian writes "JM Kearns, the author of Why Mr. Right Can't Find You, recommends that women be more proactive: 'Beyond chance encounters, women should venture into the real world to broaden the net, he says. Kearns suggests hanging out in bookstores and libraries, and if you see a prospect, smile. "Even Mr. Right needs encouragement. Your smile can be any smile. I don't care if it is nervous, pale or twitchy. If it is a smile, he will know he is allowed to interrupt your reading and speak to you' (Macleans, 29 January 2007). More..."

Hookin Up @ Your Library

Anonymous Patron writes "One library in Australia is taking a "novel" approach to love." A 150-year old Australian public library has a new true-romance section after introducing speed-dating nights for lovers of classic texts.

Library of Congress tour as contest prize

JET writes "Hachette Book Groups is having a contest where the grand prize is a trip to Washington DC (airfare and two nights hotel accommodations). #1 Best-selling author David Baldacci and John Y. Cole, the Director of the Center for the Book at the Library of Congress/Historian of the Library of Congress will give the winners a very special tour that includes the Rare Books and Special Collection Division, Conservation, the refurbished Jefferson Building, the office of the First Librarian of Congress which now serves as a private foreign dignitaries' office, and several exhibition halls. For more details, visit this link"

Newington CT Library Sponsors Hip-Hop for Teens

Anonymous Patron writes "In an attempt "to make kids more aware of what the community has to offer," "patrons of the Lucy Robbins Welles Library in Grades 6 through 12 will have the opportunity to enjoy a live show and learn the art of hip-hop dance. From the New Britain Herald."

"Enduring" Libraries - A Worrisome Metaphor

Infomancy writes "Dr. Roger Schank, writing in the new District Administration blog, The Pulse, shares his view of "The Library Metaphor."

In the old days, when people actually went to libraries, there were card catalogues, which were created with arcane notions such as the Dewey Decimal System that helped searchers find books that had been properly catalogued. But we don't need that stuff anymore, because we have Google. [Schank]

"

OCLC's College Students' Perceptions Report

CandiC writes: "OCLC promised to sift the Perceptions data from college students out into a new report and they've delivered with the College Students' Perceptions of Libraries and Information Resources report.

Even if you've examined the original Perceptions report in detail, it's worth checking the new report out because OCLC promises there are 'all-new graphs and additional analysis of how college student data compare to that of total respondents.'

(via the It's All Good Blog)"

Public perception of reference librarians

Anonymous Patron writes "This contest says it all. The Pittsburgh Post-Gazette ran a caption contest. Caption Contest 25, had an intellectual/motorcycle theme, and includes a biker at the reference desk.

Big Nick was installed at the Reference Desk after the millionth student came in and asked: "Is it true that scientists have discovered rings around Uranus?"

That was third place."

PR Contest! Sell Your Library and Win Big

Libraries of all sizes and types.... here's your chance to gain national recognition for your great PR efforts!

Enter the ALA LAMA Annual 2006 Swap and Shop Best of Show public relations competition by submitting copies of your library's best public relations materials from 2005 (for example: brochures, annual reports, summer reading programs or newsletters).

Hurry up, as entries must be postmarked no later than May 1, 2006.

Entry forms are available here and an information sheet with FAQ about the competition is available here.
The winner will be anointed, celebrated and congratulated at the ALA Annual Conference in New Orleans. Laissez les bontemps roulez!

Good news! For all of you who have gone 'paperless', the Best of Show Competition has added a home page category this year.
Good luck!

Appealing To the Voters On Behalf of the Library

It's no surprise that voters are turning down government propositions to send their tax money to the library...left and right.

Here's a different approach...remind those homeowning citizens that money for the library will add value to the price of their homes. A Letter to the Editors at the Levittown (NY)Tribune suggests doing just that...

The Wyoming Libraries Campaign

Anonymous Patron writes "Wyoming Libraries: The campaign theme is "Bringing the World to Wyoming." When you see an Eiffel Tower topped with a western windmill or a pickup with a Trojan Horse trailer, you'll know that libraries have brought the world to Wyoming - and the people in this state have been changed by the experience.
Both Billboard Ads and Radio Ads have run."

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