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Libraries have long struggled with a stuffy reputation, but on the UW-Madison campus and in some public branches, librarians are taking a decidedly fresh approach to attracting patrons by using social networking sites.
Sites, like Facebook, MySpace and Friendster, are wildly popular among students as a way to connect with friends and socialize online. People can personalize their own Web page with pictures, notes and music, and link to their friends' pages. Fledgling bands have used MySpace to promote their music.
Seth Godin the author of All Marketers are Liars speaks at Google. The ideas that he gives to Google should be considered by librarians. .Here are some questions. To understand these questions you will need to watch the segment.
Do libraries have the blue box problem?
What story can libraries tell? (Focus on the discussion about Fancy Feast cat food and bottled water to understand this idea)
Morgan Kelly, University of Pittsburgh writes "Projects by students in Pitt's School of Information Sciences work to present libraries as free resources of education and entertainment PITTSBURGH-Students in the University of Pittsburgh's School of Information Sciences (SIS) fanned out across the country and the world to help promote National Library Week, which was held from April 15 to 22. By working with libraries in Pennsylvania, other states, and other countries, students sought to showcase the resources available in a community's respective library and present the library as an entertaining and educational destination. Each year, SIS students in the Marketing and Public Relations for Libraries graduate course plan and implement a promotional campaign to celebrate National Library Week. -- Read More
Filipino Librarian writes "They're not quite as well-known as the YouTube Video Awards, but the first winners of the Infotubey Awards, given to libraries that used YouTube 'to market their library or its services or enhance the standing of the library in the community,' have just been announced:
Congratulations to all the winners!"
The Portsmouth Herald News - Portsmouth,NH - is running a wonderful series of monthly installments of "Heroes of the Library," a column to commemorate the Kennebunk Free Library's Centennial. In 1904, responding to the undeniable need, George Parsons offered to build a library for the town.
Here's an article (Librarians Yellow Pages) from Chris Rippel, Central Kansas Library System, Great Bend, Kansas on how libraries can apply what bookstores have learned to draw in customers. The place should feel, sound, look and even smell appealing. Suggestions on how to do it are abundant, but not all necessarily practical, for example, how do you make a library smell like ...
Cinnamon, coffee, apples - homecooking, warm, family, cozy or
Orange - healthy and bright
Lemon - fresh, clean
Wood - general country hardware store
...and not like mold or mildew?
Filipino Librarian writes "JM Kearns, the author of Why Mr. Right Can't Find You, recommends that women be more proactive: 'Beyond chance encounters, women should venture into the real world to broaden the net, he says. Kearns suggests hanging out in bookstores and libraries, and if you see a prospect, smile. "Even Mr. Right needs encouragement. Your smile can be any smile. I don't care if it is nervous, pale or twitchy. If it is a smile, he will know he is allowed to interrupt your reading and speak to you' (Macleans, 29 January 2007). More..."
JET writes "Hachette Book Groups is having a contest where the grand prize is a trip to Washington DC (airfare and two nights hotel accommodations). #1 Best-selling author David Baldacci and John Y. Cole, the Director of the Center for the Book at the Library of Congress/Historian of the Library of Congress will give the winners a very special tour that includes the Rare Books and Special Collection Division, Conservation, the refurbished Jefferson Building, the office of the First Librarian of Congress which now serves as a private foreign dignitaries' office, and several exhibition halls. For more details, visit this link"
Anonymous Patron writes "In an attempt "to make kids more aware of what the community has to offer," "patrons of the Lucy Robbins Welles Library in Grades 6 through 12 will have the opportunity to enjoy a live show and learn the art of hip-hop dance. From the New Britain Herald."