Marketing

Do we provide information or stories?

Anonymous Patron writes "Walt Crawford, over at Web Junction, postulates that libraries are in the business of providing primarily stories, and not information, and that we should bear this in mind as we market ourselves. It's an appealing notion, but I'm not entirely sure it holds water. Thoughts?"

The opposite of school library is...

The opposite of school library is...: A neat post by Christopher Harris inspired by Seth Godin. "What is the brand, i.e. the identity, of your school library? If you had to define your school library through that classic SAT example of selecting its opposite, could you?" He suggests the opposite of a School Library could be Public Libraries, Classroom Libraries, The Internet, or Google. In the end his choice for "opposite of the school library" is... well, it might just suprise you!

Chronicle article:An Anthropologist in the Library

CandiC writes "The University of Rochester Library hired an anthropologist to get to the bottom of how students really live and conduct research. Details about their study and some of their conclusions are shared in the Chronicle of Higher Education's article, "An Anthropologist in the Library: The U. of Rochester takes a close look at students in the stacks" by Scott Carlson (On Chronicle.com for subscribers, or in the August 17, 2007 edition). Their findings include: not all millenials are technically-inclined; students work at night often because they're over-achievers with little free-time, not slackers; and college students still turn to parents for helps with assignments. "The results of the study, which will be published in a book due out next month from the Association of College and Research Libraries, helped guide a library renovation, influenced a Web-site redesign, led to changes in the way the library markets itself to students, and, in some cases, completely changed the image of undergraduates in the eyes of Rochester librarians." But U. of Rochester librarians warn against applying their results to your library. Instead, they recommend doing your own market research."

Library Fundraiser Has DC Area Residents Salivating

The Washington Post reports on sales of a new edition of an old book that's now helping local libraries in the DC area. The book, "300 Years of Black Cooking in St. Mary's County Maryland," was first published in 1975. But it has been enjoying a revival of sales since the St. Mary's County Library system reissued it in September 2005.

Recipes include traditional African American recipes, such as dandelion wine, hog brains and eggs and possum.

"They're recipes that parents had, and grandparents had, that often the children didn't write down," said Janice Walthour, who lives in Lexington Park and wrote a poem for the book.

The book can be purchased for $15 at any St. Mary's County library, or online at St. Mary's County (MD)Library.

Libraries woo patrons on the Web

Libraries have long struggled with a stuffy reputation, but on the UW-Madison campus and in some public branches, librarians are taking a decidedly fresh approach to attracting patrons by using social networking sites.

Sites, like Facebook, MySpace and Friendster, are wildly popular among students as a way to connect with friends and socialize online. People can personalize their own Web page with pictures, notes and music, and link to their friends' pages. Fledgling bands have used MySpace to promote their music.

Seth Godin speaks at Google

Seth Godin the author of All Marketers are Liars speaks at Google. The ideas that he gives to Google should be considered by librarians. .Here are some questions. To understand these questions you will need to watch the segment.
Do libraries have the blue box problem?
What story can libraries tell? (Focus on the discussion about Fancy Feast cat food and bottled water to understand this idea)

Pitt Students Promote Libraries Around the World to Celebrate National Library Week

Morgan Kelly, University of Pittsburgh writes "Projects by students in Pitt's School of Information Sciences work to present libraries as free resources of education and entertainment PITTSBURGH-Students in the University of Pittsburgh's School of Information Sciences (SIS) fanned out across the country and the world to help promote National Library Week, which was held from April 15 to 22. By working with libraries in Pennsylvania, other states, and other countries, students sought to showcase the resources available in a community's respective library and present the library as an entertaining and educational destination. Each year, SIS students in the Marketing and Public Relations for Libraries graduate course plan and implement a promotional campaign to celebrate National Library Week. -- Read More

Infotubey Winners

Filipino Librarian writes "They're not quite as well-known as the YouTube Video Awards, but the first winners of the Infotubey Awards, given to libraries that used YouTube 'to market their library or its services or enhance the standing of the library in the community,' have just been announced:

Congratulations to all the winners!"

Heroes of the Library: George Parsons

The Portsmouth Herald News - Portsmouth,NH - is running a wonderful series of monthly installments of "Heroes of the Library," a column to commemorate the Kennebunk Free Library's Centennial. In 1904, responding to the undeniable need, George Parsons offered to build a library for the town.

What Libraries Can Learn from Bookstores: Applying Bookstore Design to Public Libraries

Here's an article (Librarians Yellow Pages) from Chris Rippel, Central Kansas Library System, Great Bend, Kansas on how libraries can apply what bookstores have learned to draw in customers. The place should feel, sound, look and even smell appealing. Suggestions on how to do it are abundant, but not all necessarily practical, for example, how do you make a library smell like ...

Cinnamon, coffee, apples - homecooking, warm, family, cozy or

Orange - healthy and bright
or

Lemon - fresh, clean
or

Wood - general country hardware store

...and not like mold or mildew?

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