Marketing

Dancin' the Fines Away

Okay, this is cool. The Wadleigh Memorial Library recently held a competition where patrons could dance their fines away through playing the video game Dance Dance Revolution. While patrons could donate food items to reduce fines, but they were also encouraged to enter the competition too.

Both librarians and patrons alike took part.

Several local businesses donated food to provide energy for the hungry dancers.

How Much is a Free Public Library Worth in Cash?

The Chelmsford (MA) Library has an interesting marketing tool on their website...they ask readers to estimate how much money they would spend on services that the library offers completely free, such as Interlibrary Loan, computer hours, programs, etc. and ties a monetary value to each.

The library encourages librarians & webmasters to add the calculator to their own websites.

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Writers' strike as a marketing opportunity

I just tripped across this today: one of the rotating features on the front page of the Harris County (TX) Public Library's website is "Writers' Strike Got You Down? The Library Has You Covered." Here's their page of suggestions for folks suffering withdrawal from their favorite TV shows, such as:

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Holiday column about gift-giving and libraries

I recommend the short blog from Jamie LaRue for a sweet article about the nature of gift-giving and commercialism vs. the value of library books. Wonderful and true.

Tulsa Library Seeks Fans on Facebook

In an effort to promote a new series called NovelTalk ("Smart Conversations for Serious Readers"), the Tulsa City-County Library has created its first Facebook page. Visit it at http://www.facebook.com/profile.php?id=6004917799 and become a fan!

Voting has begun

The voting for the best comic and YouTube video has begun here in New Jersey. This is the culmination of two successful marketing campaigns: Super Librarian and the viral campaign that introduced the InfoTubey award winning video, "Tell Us Three Reasons Why You Love Your Library". Teens were invited to create their own video or comic and now voting will take place until December 31.

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Libraries Need To Deliver The Wow Factor

If you haven't been reading the Designing Better Libraries blog you're missing some good ideas. Libraries Need To Deliver The Wow Factor is a good example.

As in so many other areas of our profession that need change, another critically important one is to change our own ways of thinking about how to do business. We absolutely must pay more attention to how we can impress our user communities, and what must be done to leverage that to increase our visibility, community buzz and word of mouth about the library.

Viral Marketing Via Library Books?

Hard to believe, but I guess if a library's got to make money to remain open, this is one way to do it. I suppose the insert could always serve to mark the reader's page.

From the BBC, news that an advertising agency is planning on placing advertisements (adverts) in books in county libraries in Essex, Dorset, Somerset, Bromley, Kent, and Leeds. It aims to cover the UK by the middle of 2008 with around 3m inserts being made available per month.

The promotion is being run by direct marketing company Howse Jackson Marketing and Brandspace CMS.

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Mud Flap Flap in WY Libraries Campaign

The Wyoming Libraries Campaign features several catchy images, including a certain iconic silhouette -- in this case, reading a book. Some listservs are aflutter about the graphic, complete with straw men and all but pulling a Goodwin in a call to ban it. What do LISNewsters think?

Free Gift for New Library Card Holders

Remember those long-gone days when you opened a new bank account and you got your choice of a lovely folding rain-hat or some other goodies? Well, when you sign up for your first library card at the Greenwood Public Library you will once again get a free gift! Here's the newsflash from the Indianapolis Star, but they do not reveal the super special secret gift (could it be a rainhat?).

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