Insanity @ My Library: A Photo Contest

Scott Douglas has released full details of a book give away contest <a href="">here</a>: <blockquote>Do you have a picture that perfectly illustrates the insanity that takes place at a library? Maybe it's the book drop that was destroyed by a firecracker, the librarian who never matches his socks, or the library that is completely falling apart and has structural damage to prove it!

Pondering Podcast Access -- A Conundrum I Have No Solution To

The Online Dictionary for Library and Information Science defines podcast as:
A digital media file (audio or video) syndicated over the Internet via an RSS feed. The author or host of a podcast is known as a podcaster. Once available online, podcasts can be downloaded for listening on portable media devices (MP3 players, pocket CDs, cell phones) and personal computers. Despite the similarity in name, listening to or watching a podcast does not require an iPod, although the device can be used for that purpose. Online directories of podcasts are usually browsable by subject and searchable by keyword(s) (examples: Podcast Alley,, and
This describes the program produced here in the Las Vegas metro. This also describes the method of normal distribution. Is this the normal means of accessing LISTen, though?

Dancin' the Fines Away

Okay, this is cool. The Wadleigh Memorial Library recently held a competition where patrons could dance their fines away through playing the video game Dance Dance Revolution. While patrons could donate food items to reduce fines, but they were also encouraged to enter the competition too.

Both librarians and patrons alike took part.

Several local businesses donated food to provide energy for the hungry dancers.

How Much is a Free Public Library Worth in Cash?

The Chelmsford (MA) Library has an interesting marketing tool on their website...they ask readers to estimate how much money they would spend on services that the library offers completely free, such as Interlibrary Loan, computer hours, programs, etc. and ties a monetary value to each.

The library encourages librarians & webmasters to add the calculator to their own websites.


Writers' strike as a marketing opportunity

I just tripped across this today: one of the rotating features on the front page of the Harris County (TX) Public Library's website is "Writers' Strike Got You Down?

Holiday column about gift-giving and libraries

I recommend the short <a href="">blog from Jamie LaRue </a> for a sweet article about the nature of gift-giving and commercialism vs. the value of library books. Wonderful and true.

Tulsa Library Seeks Fans on Facebook

In an effort to promote a new series called NovelTalk ("Smart Conversations for Serious Readers"), the Tulsa City-County Library has created its first Facebook page. Visit it at and become a fan!

Voting has begun

The voting for the best comic and YouTube video has begun here in New Jersey. This is the culmination of two successful marketing campaigns: Super Librarian and the viral campaign that introduced the InfoTubey award winning video, "Tell Us Three Reasons Why You Love Your Library". Teens were invited to create their own video or comic and now voting will take place until December 31. We were thrilled to receive submissions, some of which came from out of state! Now we are looking for library folks to spread the word. Anyone can vote, from anywhere in the world.

Libraries Need To Deliver The Wow Factor

If you haven't been reading the Designing Better Libraries blog you're missing some good ideas. Libraries Need To Deliver The Wow Factor is a good example.

As in so many other areas of our profession that need change, another critically important one is to change our own ways of thinking about how to do business. We absolutely must pay more attention to how we can impress our user communities, and what must be done to leverage that to increase our visibility, community buzz and word of mouth about the library.

Viral Marketing Via Library Books?

Hard to believe, but I guess if a library's got to make money to remain open, this is one way to do it. I suppose the insert could always serve to mark the reader's page.

From the BBC, news that an advertising agency is planning on placing advertisements (adverts) in books in county libraries in Essex, Dorset, Somerset, Bromley, Kent, and Leeds. It aims to cover the UK by the middle of 2008 with around 3m inserts being made available per month.

The promotion is being run by direct marketing company Howse Jackson Marketing and Brandspace CMS.



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