LISNews: Librarian News

The voting for the best comic and YouTube video has begun here in New Jersey. This is the culmination of two successful marketing campaigns: Super Librarian and the viral campaign that introduced the InfoTubey award winning video, "Tell Us Three Reasons Why You Love Your Library". Teens were invited to create their own video or comic and now voting will take place until December 31.

We were thrilled to receive submissions, some of which came from out of state! Now we are looking for library folks to spread the word. Anyone can vote, from anywhere in the world. All they have to do is go to New Jersey Libraries and click on the YouTube Video icon, read the comics, view the videos and cast a vote. Not only do they get to vote, they'll also see the results immediately.

Help us get the word out, post this on your blogs, facebook and MySpace pages; tell your customers, families and friends. The kids worked hard on their projects, it would be great if lots of people got to see their work. Questions? Please contact Nancy Dowd , Director of Marketing, New Jersey State Library at ndowd@njstatelib.org or 609-278-2640
x 122.

Hard to believe, but I guess if a library's got to make money to remain open, this is one way to do it. I suppose the insert could always serve to mark the reader's page.

From the BBC, news that an advertising agency is planning on placing advertisements (adverts) in books in county libraries in Essex, Dorset, Somerset, Bromley, Kent, and Leeds. It aims to cover the UK by the middle of 2008 with around 3m inserts being made available per month.

The promotion is being run by direct marketing company Howse Jackson Marketing and Brandspace CMS.

Remember those long-gone days when you opened a new bank account and you got your choice of a lovely folding rain-hat or some other goodies? Well, when you sign up for your first library card at the Greenwood Public Library you will once again get a free gift! Here's the newsflash from the Indianapolis Star, but they do not reveal the super special secret gift (could it be a rainhat?).

The opposite of school library is...: A neat post by Christopher Harris inspired by Seth Godin. "What is the brand, i.e. the identity, of your school library? If you had to define your school library through that classic SAT example of selecting its opposite, could you?" He suggests the opposite of a School Library could be Public Libraries, Classroom Libraries, The Internet, or Google. In the end his choice for "opposite of the school library" is... well, it might just suprise you!