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It seemed like a fun way to promote goodwill for the University of Michigan at the Ann Arbor Mayor's Green Fair earlier this month: Hand out bookmarks made from recycled computer circuit boards. But the idea has now prompted a recall, complete with a reward, because the university has learned the circuit boards contain lead. U-M bought 1,000 of the bookmarks from an Illinois-based company that marketed them as "eco-friendly." Between 40 and 60 were handed out at the environmental fair in downtown Ann Arbor June 13. Read more at MLIve.com
Greg's been thinking and reading about online identity, reputation management and personal branding. His interest is NOT in marketing libraries. He says there are plenty of other people worrying about that. He's talking about marketing librarians and hopes to find ways to demonstrate the importance of that distinction to others in our profession.
I suspect few of you would disagree that librarians are, for the most part, poor self-promoters and marketers. I plan on doing my part to change that and the first step is paying attention to the people who know what they’re talking about.
During the second annual Edible Book fundraising event at the Lilly Library, Florence, MA, visitors could taste 16 dishes inspired by books. The evening was a fundraiser for the Lilly Library and The Forbes Library, Northampton who split the proceeds. Masslive.com reported that the delectable tomes ranged from "a cake based on The Golden Compass by Philip Pullman to a platter of horse shaped cookies inspired by Cormac McCarthy's All the Pretty Horses."
The "Best in Show" award went to John Riley, owner of Gabrielle's Books, Northampton, who made Aristotle's Second Book of Poetics, a fictional book in Umberto Eco's The Name of the Rose. The 'book' was made of a combination of baklava and lavash flat bread.
Seth Godin wrote about his The needle in a haystack problem: " But Google doesn't help with finding experts when the problem is hard to define, or when interactivity is required...No, there isn't an obvious answer. But yes, it's a universal problem. Worth a think when you get a chance."
The answer seemed completely obvious to me!
Scott Douglas has released full details of a book give away contest here:
Do you have a picture that perfectly illustrates the insanity that takes place at a library? Maybe it's the book drop that was destroyed by a firecracker, the librarian who never matches his socks, or the library that is completely falling apart and has structural damage to prove it! If so, send them to me and you will automatically be entered in a drawing for a free signed copy of Quiet, Please: Dispatches from a Public Librarian.
The Online Dictionary for Library and Information Science defines podcast as:
A digital media file (audio or video) syndicated over the Internet via an RSS feed. The author or host of a podcast is known as a podcaster. Once available online, podcasts can be downloaded for listening on portable media devices (MP3 players, pocket CDs, cell phones) and personal computers. Despite the similarity in name, listening to or watching a podcast does not require an iPod, although the device can be used for that purpose. Online directories of podcasts are usually browsable by subject and searchable by keyword(s) (examples: Podcast Alley, Podcast.net, and Podfeed.net).
This describes the program produced here in the Las Vegas metro. This also describes the method of normal distribution. Is this the normal means of accessing LISTen, though? -- Read More
Okay, this is cool. The Wadleigh Memorial Library recently held a competition where patrons could dance their fines away through playing the video game Dance Dance Revolution. While patrons could donate food items to reduce fines, but they were also encouraged to enter the competition too.
Both librarians and patrons alike took part.
Several local businesses donated food to provide energy for the hungry dancers.
The Chelmsford (MA) Library has an interesting marketing tool on their website...they ask readers to estimate how much money they would spend on services that the library offers completely free, such as Interlibrary Loan, computer hours, programs, etc. and ties a monetary value to each.
The library encourages librarians & webmasters to add the calculator to their own websites.
I just tripped across this today: one of the rotating features on the front page of the Harris County (TX) Public Library's website is "Writers' Strike Got You Down? The Library Has You Covered." Here's their page of suggestions for folks suffering withdrawal from their favorite TV shows, such as:
Did you know that Dexter is based on the series of books by Jeff Lindsay, beginning with Darkly Dreaming Dexter? Or, that Bones is based on Kathy Reichs Temperance Brennan series beginning with Deja Dead? Do you already miss new editions of The Colbert Report or The Daily Show? We have Colbert's latest book I Am America (and So Can You!) as well as books by Jon Stewart. We also have DVDS, so why not watch reruns you choose?
What a great marketing idea!