Marketing

Who Knew Libraries Made Babies, Assisted Ascension of Everest

Adrants Points To a series of ads for The Alberta Library which tells us just how powerful informative and motivational books can be. Aiming to show just how much influence a book can have on a person's life, both positively and negatively, four scenarios are played out to humorous effect.

Using Video Games as Bait to Hook Readers

Today in the New York Times:

Publishers, authors and even libraries are embracing video games to promote books to young readers.

When PJ Haarsma wrote his first book, a science fiction novel for preteenagers, he didn’t think just about how to describe Orbis, the planetary system where the story takes place. He also thought about how it should look and feel in a video game.

The online game that Mr. Haarsma designed not only extends the fictional world of the novel, it also allows readers to play in it. At the same time, Mr. Haarsma very calculatedly gave gamers who might not otherwise pick up a book a clear incentive to read: one way that players advance is by answering questions with information from the novel.

“You can’t just make a book anymore,” said Mr. Haarsma, a former advertising consultant. Pairing a video game with a novel for young readers, he added, “brings the book into their world, as opposed to going the other way around.”

Full article here.

Returning books could get $100 gas card

Returning checked out library books in Beaumount could net a $100 gas card, according to a news release.

In the "Bring them Back and Get Gas" program, patrons must return borrowed books and other materials inside the library. Those returned in the book drops won't count to-ward the prize.

In Celebration of Banned Books Week

From Shelf-Awareness today: Among the many volunteer readers, Matt Phillips, a librarian at the Twin Hickory Public Library, Glen Allen, VA and his daughter Sydney read Where's Waldo by Martin Handford (No. 88 on the ALA's top 100 banned and challenged books 1990-2000) in the library's Banned Books Weeks window. Adrienne Minock, teen librarian at Twin Hickory, wrote that the window has "gotten a lot of attention. We hear a lot of 'Mom, what are those people doing in there?' The best part has been hearing parents explain to their kids what the display is all about, which is exactly what we wanted to happen!"

Discounts with Your (Northern KY) Library Card

Money off pizza, martial-arts lessons, crafts supplies, pet grooming, bowling and more...just by presenting your new library card. Here's the deal...

Are businesses in your area supporting National Library Card Sign-up Month? Fill us in.

What does Cha Cha have that librarians don't?

On public radio's Marketplace program yesterday, I heard this story about ChaCha, a mobile research service that we've seen discussed here before: [1] [2] [3].

How can librarians compete with this service? Since many users seem to treat it as a joke, do we even need to? Discuss.

Pro-Fine or Anti-Fine, Which Position Would You Take?

Library fines could become a thing of the past if a group of UK librarians get their way. A fiery debate has been raging for the past week between librarians, with anti-fine campaigners describing the charges as punitive, old-fashioned and creating a negative impression of libraries.

"Libraries are facing competition from television, magazines, the internet, e-books, yet they have this archaic and mad idea of charging people money for being slightly late," said library consultant Frances Hendrix - a loud voice in the debate which has been taking place on an online forum for librarians. "It's all so negative, unprofessional and unbusinesslike; like any business, libraries need not to alienate their customers."

The Guardian article continues: "One librarian suggested adopting the ancient practice of some monasteries, in which monks who offended in the handling of books were publicly cursed. Another pointed to Soviet Russia, where they said that offenders' names were published in newspapers to shame them into returning their books. In New Zealand town Palmerston North next week, library users returning late books are being challenged to beat librarians on Guitar Hero to have their fines waived.

From Bad To Worse

Listen, when your job is in trouble because you, as a library director, are accused of overbilling, financial kickbacks, and misuse of the library's credit card, chances are good you don't want to spend another $11,000 on a PR crisis management expert. Nevertheless, that's exactly what the embattled director of the Sacramento Public Library did.

She issued a no-bid contract, saying she didn't need library board approval to contract for work under $100,000. The contract file cited the "urgent nature of the communications issues."

The library already employs a full time public relations and marketing person.

More from the Bee.

Retro Bond Covers

Like any avid reader, I appreciate the beauty of good cover art. No matter what they say, millions of people judge books by their covers every day.

These retro covers for Penguin's reissues of Ian Fleming's master spy stories fit the style and sexiness that fans all over the world have come to associate with James Bond. Some of the covers are completely original while others pay homage to the movie based upon them. (See Dr. No for the now iconic white knife belt worn by Ursula Andress and then most recently by Halle Berry.)

Obviously these come just in time for the release of Quantum of Solace, the newest big screen film featuring Daniel Craig as 007.

New Marketing Site: Marketing Your Library

Susan Akers sent over word on a new Web site on marketing libraries.... www.marketingyourlibrary.com for interesting articles, great links and tips and how-to's on marketing, branding and more.

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