The Librarian Is The Rock Star

From David Lee King's blog: "About a year ago, I tweeted this:

But I leave u with this to ponder: are your librarians your rockstars in your community? Should they be? If so, how do u get there?

Here’s where I was going with that tweet: Awhile back, my library’s Communications Specialist said this to one of our librarians, who was worried that an article in our library newsletter focused a bit too much on her. Our Communications person said this (summary) “yep – my goal is to make YOU the rockstar, not me.”

I thought that was an insightful statement. Our marketing person realized that one HUGE asset our library has, and therefore our community has … are our librarians. So we sometimes need to focus on our staff, rather than just on our stuff.

Why NOT “showcase” some of our fine staff a bit? We do that with all our other important, cool stuff, right? Our Harry Potter books and movies were all over some of our websites a few years ago. We make banners for important author events. We turn our “stuff” into the attraction (which makes sense – people come for our stuff)."

Remind Your Patrons: Take A Good Idea From DropBox

Aaron Schmidt: Here’s what Dropbox sends when someone who signed up for the service hasn’t recently used it. These go out only occasionally (from what I understand, I don’t think I’ve ever not used it since signing up!) so it isn’t overbearing or terribly spammy. Plus? It is short, easy to read and rather engaging.
Are any libraries sending out email prompts like this when someone hasn’t used their library card?


On Wisconsin!! Six Out of Ten Wisconsonites Are Library Card Holders

Many people can't afford to spend money on luxury items these days. They're forced to spend their cash on food and rent instead of books, DVDs, and magazines.

And that's why many Wisconsin residents (dare I say cheeseheads?) are turning to their local library for entertainment.

If you never visit your local library, it's time to jump on the bandwagon and catch up with your neighbors. That's because 6 out of every 10 Wisconsin residents are now registered library users. According to the Department of Public Instruction, Wisconsin has one of the best-organized library systems in the country. And most people are taking advantage of it.

Many are forgoing expensive bookstores, and instead are hitting up libraries for free access to their favorite stories.

Marathon City's old library was so popular, they had to move to a brand new building to keep up with customer demand.

"The old building we had was very small in footage," says branch supervisor Lavone Runge. "It was not customer friendly. We couldn't increase our materials because we just didn't have the shelving space."

Sony Has Dave Farrow Reading Aloud to Promote Its Readers & Help Canadian Libraries

Dave Farrow, who overcame dyslexia and ADHD to become a world-famous speed reader and Guinness World Record holder, is living and reading in a front window display at the Sony Centre in Toronto. For every book he reads, Sony will donate 2 Reader™ digital books to public libraries across Canada. Watch live on Facebook.

Beginning this past Tuesday, consumers were and are invited to view Farrow's progress and additional world record attempts online (also via Facebook). If you're in the Toronto area, you can also visit the newly renovated Sony Centre for the Performing Arts in person at One Front Street East in Toronto at the south-east corner of Yonge and Front Streets, where Farrow will be reading and living from September 7 through 24th. Consumers who visit the Sony Centre can receive an in-person demonstration of the new Reader Pocket and Touch Editions, "relief-read" for Dave Farrow, enter to win great prizes, and enjoy free frozen yogurt bars from 10:30-1pm daily.


July 30, 1935: Penguins Invade Britain, Readers Rejoice

Todays This Day in Tech blog from Wired relates how today Penguin publishes the first paperback books of substance, bringing the likes of Ernest Hemingway, André Maurois and Agatha Christie to the masses.

"Allen Lane, then with publisher The Bodley Head, had spent the weekend at the country estate of celebrated mystery writer Agatha Christie. (Lucky chap.) Whilst waiting at Exeter station for his train back home, he sought out at the bookstall something suitable to read for the trip.

How Libraries Stack Up

Meanwhile (awaiting their day in court), OCLC has published a terrific two-page pdf document on "How Libraries Stack Up".

Marketing: How Libraries Send Mixed Messages

Kathy Dempsey 'speaks about' an interesting presentation she heard in April at the Texas Library Association's annual conference. This talk was given by Wayne Disher, director of Hemut Public Library in Hemet, Calif.

Old Spice Guy Talks About Libraries

Major congratulations are due to LISNews author Andy Woodworth and fellow librarian tweeps, who got the Old Spice Guy to do a tribute to libraries... Check it out on YouTube!

What is a Public Library?

Via Via Bobbi Newman's Librarian by Day , the answer to to question above (parodying the iPad commercial):

Which Library Systems Are Facing Major Cuts? Let Us Know...

Lori Reed, creator with Heather Braum of the website Save Libraries is preparing background for a news story on which library systems are facing cuts. We could use your assistance and make the biggest impact and the loudest entreaties to budgetary decision-makers with a near complete list of libraries facing cuts.

Apart from the states of New York and New Jersey, San Jose CA, Boston, MA Charlotte NC and Jacksonville, FL...please let us know what other state, city or regional systems may have to be cut back or cut out by adding your comment below.


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