Sherry Altman writes "See:
Community Advocacy and Awareness
Part of OCLCâ€™s responsibility as a cooperative is to give back to the library community. Our advocacy efforts are meant to raise the visibility and highlight the viability of libraries to their funding bodies. The current campaign appears outside the traditional library industry, on behalf of all libraries everywhere. See the ads in print, customize one of the posters and use the sample copy for your own e-newsletter.
Making the case for libraries
OCLC has developed an advertising campaign on behalf of libraries, aimed at library budget decision-makers.
The 12 to 18 month campaign consists of a series of national print ads and similar posters that can be downloaded and customized by libraries. Click the image below to see a full-size PDF of each ad.
Thereâ€™s a link at the bottom for â€œCommunity Feedbackâ€? email@example.com
Discussion on NYLINEâ€™s listserv reports that OCLC was very responsive to an inquiry about advocacy for school libraries and community colleges, and theyâ€™re planning to expand into those areas. Seems like theyâ€™re WANTING community input on this, soâ€¦librarians should go to it!"