Marketing

Stump the Librarian

Here's a great idea for a column in any newspaper. In "Stump the Librarian," Highland reference librarian Larry Freeman uses the San Bernardino County Library's reference system to answer tough questions from the public.

"Love Your Library" Now A License Plate in New York

You've gotta love the DMV now that they've issued a sentimental "Love Your Library" license plate. The plate, which features a design consisting of various library resources to the left of the plate number and includes the words "READ - LEARN - EXPLORE," is available to anyone who has a passenger or commercial vehicle registered in New York State (and who can afford an additional $43 over the cost of a regular plate). Here's the press release from Empire Information Services.

The new license plate gives New Yorkers the chance to show their support for libraries by helping to subsidize summer reading programs.

Rare books good for publicity

Grumpy Librarian writes "Interesting Special Effects Column, by Scott Carlson, over on the Chronicle Of Higher Ed. Though you'll need a subscription to read the article, it's work tracking down. Carlson says growing number of librarians who are trying to turn their library's rare holdings into promotional and marketing tools for their institutions, and for traditional research methods. Special collections, librarians say, can help charm tech-obsessed undergraduates into a love affair with old-fashioned books, and with the library as a whole.
Because more and more mainstream library materials -- books and journals -- are becoming available to everyone online through mass-digitization projects, many librarians say special collections will be increasingly important in distinguishing even small college libraries."From my perspective, special collections are what make the reputation of a library," says Nicholas C. Burckel, dean of libraries at Marquette University, which has built celebrity through owning the papers of J.R.R. Tolkien, among other items. "The issue will be not how many volumes you have in the library," he says, "but what you have that contributes to a national documentation strategy."
As evidence of their growing importance, special collections are moving from library basements and back rooms to main floors and entrance areas."

New & Improved...Or In Trouble? Marion County Library

Ruth Holladay of the Indianapolis Star begins her column "The headline should be: "More libraries open on Sunday!" said Linda Mielke, the 58-year old CEO of the Indianapolis Marion County Public Library. She was emphatic, enthusiastic and pitching hard.

Holladay goes on to say

"Sorry, Linda, but columnists don't write the headlines. If we did, I'd offer this: "Libraries perishing, pandering to pop culture, forgoing historic mission."

Or maybe just this: "Library, Googled to near-death, struggles to survive in future. Books, what books?"

The Indianapolis Marion County Public Library system, one of the nation's largest, is going through changes. Holladay refers to cuts in both staff and materials budgets, but is less than sympathetic regarding Marion County's "Change Management Plan".

OCLC and Advocacy for Libraries

Sherry Altman writes "See:

http://www.oclc.org/advocacy/default.htm

Community Advocacy and Awareness

Part of OCLC’s responsibility as a cooperative is to give back to the library community. Our advocacy efforts are meant to raise the visibility and highlight the viability of libraries to their funding bodies. The current campaign appears outside the traditional library industry, on behalf of all libraries everywhere. See the ads in print, customize one of the posters and use the sample copy for your own e-newsletter.

Making the case for libraries

OCLC has developed an advertising campaign on behalf of libraries, aimed at library budget decision-makers.

The 12 to 18 month campaign consists of a series of national print ads and similar posters that can be downloaded and customized by libraries. Click the image below to see a full-size PDF of each ad.

NOTE:

There’s a link at the bottom for “Community Feedback� community_feedback@oclc.org

Discussion on NYLINE’s listserv reports that OCLC was very responsive to an inquiry about advocacy for school libraries and community colleges, and they’re planning to expand into those areas. Seems like they’re WANTING community input on this, so…librarians should go to it!"

ALA - Begins 2G "@" Awards to Libraries

search-engines-web.com sends " this press release from ALA

Friends of Libraries U.S.A. (FOLUSA) and Baker & Taylor have once again partnered with the American Library Association (ALA) to honor the Friends group with the most creative use of ALA’s @ your library® brand. Now in its third year, the $2,000 award is open to Friends groups of all sizes and types who are current FOLUSA members.

"

DVDs Replacing Books in 21st Century LIBs = Blockbuster Libraries

http://search-engines-web.com/ writes "from the "blockbuster-Libraries" Depthttp://news.tbo.com/news/MGB21I8NU4E.html

More and more people are treating public libraries as their own Blockbuster stores, the latest Hillsborough County data shows.Library spending on DVDs of Hollywood hits such as ``The Lord of the Rings'' trilogy and ``Terminator'' is up.The budget for serious books such as Bill Clinton's autobiography ``My Life'' or the novels of John Steinbeck is down.from the "Blockbuster Libraries" DeptBorrowers are still flipping pages, but watching and listening are rapidly gaining ground.``Well, they're free,'' said Tina Ellis, as she browsed for movies at the Jimmie B. Keel Regional Library in Carrollwood. She finally chose ``Big Night,'' a 1996 film about a 1950s Italian restaurant in New Jersey

Librarians become Pin-Ups to Fundraise for LIBs - IOWA

search-engines-web.com spotted a desmoinesregister.com Piece on some daring librarians in Iowa. Twelve librarians in Dallas County and 12 months in a year - after Paula James saw the movie "Calendar Girls," it seemed like the perfect coincidence.

James, Adel's library director, was looking for creative ways to raise money for the town's $2.2 million facility, which is due to open in the fall.

She enlisted fellow members of the county's library association each to pose - clothed and with books in hand - on a motorcycle, in a hot tub and in other uncharacteristic positions for a 2005 calendar.

Newspaper editor as blogger: Lesson for top librarians

David H. Rothman writes "When the Greensboro News & Record ran a popular bus driver's obit on the front page of the final edition, it accidentally omitted the continuation on an inside page. In the past there would have been just a rerun of the story and a formulaic explanation. You'd never have seen a personal note from Editor John Robinson appearing the same day in a blog.

OK, now here's the library angle. Does anyone know of top librarians of big-city libraries doing their own blogs? Perhaps explaining new services or problems with the old? Or sharing enthusiasm for certain authors? Must everything be library-impersonal? More at TeleRead."

Iowa Librarians are also Calendar Girls

Librarian Paula James got her inspiration from the movie "Calendar Girls" in which some elderly women posed nude to raise money for a woman whose husband had died. Although the movie was hilarious, James knew her fellow librarians wouldn't go the nude route. But they were determined to give the public a vision of librarians without their trademark glasses hanging off their noses or their "stuffy looks".

Now the librarians of Iowa's Dallas County have put it all together and plan to sell the calendar to make money...for their libraries. Their first printing was a scant 300 copies; Paula James figured "we could (always)sell them to family members." Here's the story, but sorry, no pics were available.

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