Marketing

4 more concerts to promote CDs at libraries in Louisville

Here's A Neat Idea: The Louisville Free Public Library plans four more free concerts in its "Words for Music" series, designed to promote its purchase of 40,000 music CDs that can be checked out for free.

The featured singer-songwriters are diverse: folk-country artist Iris DeMent, alternative musician Andrew Bird, urban folk singer Dar Williams and the South African group Ladysmith Black Mambazo.

'Selling' libraries just the ticket

News On A New Plan in Wales by two companies that have won a contract to research and develop a national marketing strategy for library services throughout Wales.Conwy-based design agency blah d blah and Bangor-based marketing agency twelfth man are working together to bring a fresh approach to marketing and communications in the library sector in Wales.

ALA Sends "Cease & Desist" Letter to Audible.com

As a follow-up to the earlier-mentioned Audible's "Don't Read" Campaign, Library Journal reports that the ALA has sent a "cease and desist" letter to Audible.com about the ads, as featured on dontread.org. (Apparently the legal advice in the previous LISNews story went unheeded!) Is this a case of obligatory trademark protection, or playing in to their publicist's hands while lowering people's image of librarians?

Indianapolis Library Is Direct Marketing to Patrons Via E-Mail

In an effort to encourage additional support for county library measures up for a vote, the Indianapolis-Marion County Library is directly e-mailing their patrons to contact city officials regarding library funding.

Patrons (383,000 cardholders) may choose to be on the IMCPL e-mail list . E-mail recipients are given hot links to two Web pages so they either may join the campaign or ask to no longer get such advocacy e-mail.

"People, three to one, are saying, 'Go for it, that this is a good idea,' " said Linda Mielke, who as library head is juggling the challenging Downtown expansion while reshaping the library staff. Report from the Indianapolis Star .

Audible's "Don't Read" Campaign

infodiva writes: "I just discovered Audible's audio book advertising campaign at dontread.org. You know it's a successful marketing campaign when other people start parodying ALA 'Read' posters!" Before ALA pulls a tizzy like OCLC on this, here's hoping they remember MasterCard's failed lawsuit against Ralph Nader for his ad parody.

Stump the Librarian

Here's a great idea for a column in any newspaper. In "Stump the Librarian," Highland reference librarian Larry Freeman uses the San Bernardino County Library's reference system to answer tough questions from the public.

"Love Your Library" Now A License Plate in New York

You've gotta love the DMV now that they've issued a sentimental "Love Your Library" license plate. The plate, which features a design consisting of various library resources to the left of the plate number and includes the words "READ - LEARN - EXPLORE," is available to anyone who has a passenger or commercial vehicle registered in New York State (and who can afford an additional $43 over the cost of a regular plate). Here's the press release from Empire Information Services.

The new license plate gives New Yorkers the chance to show their support for libraries by helping to subsidize summer reading programs.

Rare books good for publicity

Grumpy Librarian writes "Interesting Special Effects Column, by Scott Carlson, over on the Chronicle Of Higher Ed. Though you'll need a subscription to read the article, it's work tracking down. Carlson says growing number of librarians who are trying to turn their library's rare holdings into promotional and marketing tools for their institutions, and for traditional research methods. Special collections, librarians say, can help charm tech-obsessed undergraduates into a love affair with old-fashioned books, and with the library as a whole.
Because more and more mainstream library materials -- books and journals -- are becoming available to everyone online through mass-digitization projects, many librarians say special collections will be increasingly important in distinguishing even small college libraries."From my perspective, special collections are what make the reputation of a library," says Nicholas C. Burckel, dean of libraries at Marquette University, which has built celebrity through owning the papers of J.R.R. Tolkien, among other items. "The issue will be not how many volumes you have in the library," he says, "but what you have that contributes to a national documentation strategy."
As evidence of their growing importance, special collections are moving from library basements and back rooms to main floors and entrance areas."

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