Marketing

The Domino Project

Interesting collaboration between Seth Godin and Amazon....that I just heard about.

"...with 170,000 books published a year, how is it possible that anyone
finds *any* book?"

Why wasn’t I told? – the domino
project

The Desk Setup: A Look At Librarian Computers

The Desk Setup

Like many technologists, I may have had some vague notion that librarians had something to contribute to discussions about information and metadata and standards and access, but my concept of what librarians did and what they knew probably had more to do with stereotypes and anecdote than on an understanding of reality. Which is a shame. Although in the last few years I think we’ve done a really good job of making clearer connections between libraries and technology, I don’t think anyone is surprised when librarians are omitted from discussions about and between prominent technologists, such as the one facilitated by the Setup. (Note: by “librarians” I mean anyone who works in, with, or for libraries. Hat tip to Eli Neiburger for saying what I’d been thinking, only less clearly, for some time before he said those words out loud.)

Please Join 'Oprah, Libraries Need You!'

If you're on facebook and haven't yet joined, please sign up for our group to try to get Oprah to devote a show (or two) to the needs of public and school libraries in this time of economic crisis. In less than a month, the group has grown to 1400 members.

The group began as a dream that author Marilyn ("This Book is Overdue") Johnson had, in which she asked Oprah to help libraries, and Oprah, being the savvy and book-loving woman that she is, said that she would. Now we have to make the dream become a reality.

If you can tell a personal story about how your library has served your community or a special individual, please post it on the group's wall. Nothing like a testimonial to inspire the group's members and hopefully...Oprah.

In a few weeks we're planning an active campaign to get Oprah onboard, and YOUR VOICE IS NEEDED to add to the voices of everyone who needs libraries (yeah, and who doesn't?); librarians, patrons, authors, teachers, kids, teens, parents, scholars, young and old professionals, seniors, and the occasional cat & or groundhog.

Join us!! Spread the news on that old reliable librarian grapevine!! http://www.facebook.com/group.php?gid=132862353428325&ref=ts ...and invite your friends and patrons! http://is.gd/fuL2q Please (I'm begging you!!).

It's National Friends of Libraries Week!!

Friends of Libraries groups now have their very own national week of celebration! ALTAFF will coordinate the fifth annual National Friends of Libraries Week Oct. 17-23, 2010. The celebration offers a two-fold opportunity to celebrate Friends. Use the time to creatively promote your group in the community, to raise awareness, and to promote membership. This is also an excellent opportunity for your library and Board of Trustees to recognize the Friends for their help and support of the library. More info here and here.

Have a friends group? Tell us about them.

"Best Friends Group in NJ" At the Library of the Chathams

CHATHAM, NJ — There is a group of hardworking individuals behind the scenes at the Chatham library – and they aren’t bookworms. The Friends of the Library raise money for books and programs which the library could not provide with the money received from Chatham Borough and Township.

The Library of the Chathams would not be the same place without the Friends of the Library. I sincerely believe we have the best Friends group in the entire state of New Jersey,” said Diane O’Brien, Director of the Library.

As state aid for libraries continues to shrink supplementary funds generated through groups such as Friends has become ever more critical. The Friends recently allocated funds for a cybercafé to be placed in the basement of the library. According to Friends Chairwoman Candice Booker, there is an increasing demand to meet the needs of those patrons looking for a job.

Get your friends *ON THE JOB*. At a time like this, friends of the library can be a tremendous help. For more info on Friends and how your library could start a friends group contact ALTAFF.

OK, New Jersey-ites, who wants to challenge the Chathams friends in a competition for 'best friends group in NJ'?

The Librarian Is The Rock Star


From David Lee King's blog: "About a year ago, I tweeted this:

But I leave u with this to ponder: are your librarians your rockstars in your community? Should they be? If so, how do u get there?

Here’s where I was going with that tweet: Awhile back, my library’s Communications Specialist said this to one of our librarians, who was worried that an article in our library newsletter focused a bit too much on her. Our Communications person said this (summary) “yep – my goal is to make YOU the rockstar, not me.”

I thought that was an insightful statement. Our marketing person realized that one HUGE asset our library has, and therefore our community has … are our librarians. So we sometimes need to focus on our staff, rather than just on our stuff.

Why NOT “showcase” some of our fine staff a bit? We do that with all our other important, cool stuff, right? Our Harry Potter books and movies were all over some of our websites a few years ago. We make banners for important author events. We turn our “stuff” into the attraction (which makes sense – people come for our stuff)."

Remind Your Patrons: Take A Good Idea From DropBox

Aaron Schmidt: Here’s what Dropbox sends when someone who signed up for the service hasn’t recently used it. These go out only occasionally (from what I understand, I don’t think I’ve ever not used it since signing up!) so it isn’t overbearing or terribly spammy. Plus? It is short, easy to read and rather engaging.
Are any libraries sending out email prompts like this when someone hasn’t used their library card?

On Wisconsin!! Six Out of Ten Wisconsonites Are Library Card Holders

Many people can't afford to spend money on luxury items these days. They're forced to spend their cash on food and rent instead of books, DVDs, and magazines.

And that's why many Wisconsin residents (dare I say cheeseheads?) are turning to their local library for entertainment.

If you never visit your local library, it's time to jump on the bandwagon and catch up with your neighbors. That's because 6 out of every 10 Wisconsin residents are now registered library users. According to the Department of Public Instruction, Wisconsin has one of the best-organized library systems in the country. And most people are taking advantage of it.

Many are forgoing expensive bookstores, and instead are hitting up libraries for free access to their favorite stories.

Marathon City's old library was so popular, they had to move to a brand new building to keep up with customer demand.

"The old building we had was very small in footage," says branch supervisor Lavone Runge. "It was not customer friendly. We couldn't increase our materials because we just didn't have the shelving space."

Sony Has Dave Farrow Reading Aloud to Promote Its Readers & Help Canadian Libraries

Dave Farrow, who overcame dyslexia and ADHD to become a world-famous speed reader and Guinness World Record holder, is living and reading in a front window display at the Sony Centre in Toronto. For every book he reads, Sony will donate 2 Reader™ digital books to public libraries across Canada. Watch live on Facebook.

Beginning this past Tuesday, consumers were and are invited to view Farrow's progress and additional world record attempts online (also via Facebook). If you're in the Toronto area, you can also visit the newly renovated Sony Centre for the Performing Arts in person at One Front Street East in Toronto at the south-east corner of Yonge and Front Streets, where Farrow will be reading and living from September 7 through 24th. Consumers who visit the Sony Centre can receive an in-person demonstration of the new Reader Pocket and Touch Editions, "relief-read" for Dave Farrow, enter to win great prizes, and enjoy free frozen yogurt bars from 10:30-1pm daily.

Read more: SONY BRINGS DIGITAL READING EXPERIENCE TO LIFE WITH THE GLOBAL LAUNCH OF ITS STYLISH NEW LINE OF READERS - FierceMobileContent http://www.fiercemobilecontent.com/press-releases/sony-brings-digital-reading-experience-lif...

July 30, 1935: Penguins Invade Britain, Readers Rejoice

Todays This Day in Tech blog from Wired relates how today Penguin publishes the first paperback books of substance, bringing the likes of Ernest Hemingway, André Maurois and Agatha Christie to the masses.

"Allen Lane, then with publisher The Bodley Head, had spent the weekend at the country estate of celebrated mystery writer Agatha Christie. (Lucky chap.) Whilst waiting at Exeter station for his train back home, he sought out at the bookstall something suitable to read for the trip.

“Appalled by the selection on offer, Lane decided that good quality contemporary fiction should be made available at an attractive price and sold not just in traditional bookshops, but also in railway stations, tobacconists and chain stores,” Penguin reports in a history of the company."

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