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After a successful pilot program, McDonald's has pledged to distribute 15 million books in England over the next two years. In its Happy Meals. Instead of toys.
As a book blog, of course, we're all for this kind of thing. Give books away! Equate them with toys! Maybe even convince kids that books are toys!
But will the kids buy it?
Their parents might. The Guardian reports, "Alistair Macrow, McDonald's vice president, said that feedback about its book giveaway pilot had been 'overwhelmingly positive,' and that 9 out of 10 parents wanted to see more book promotions from the fast-food chain." Officials hope to make a positive contribution to promoting literacy in the country.
A sticky-fingered thief stole one of four iPads from the Children's section at the newly renovated branch of the Park Slope (Brooklyn NY) Library.
“It’s a shame that someone would go to such lengths to steal an iPad that was being used to engage and teach children in one of our libraries,” said BPL spokesman Jason Carey.
“Someone jimmied open the protective casing and took it out,” he said. “The casing was secured to the table.”
The Park Slope library is the first branch in the borough to have iPads only for the young.
The branch showed off the gizmos during its September 13th reopening of the renovated reading space which attracted the likes of legendary Brooklyn writer Pete Hamill and other Kings County bigwigs.
Mary Poppins, Harry Potter and Peter Pan were centre stage at the Olympic stadium – let's keep them there, says Judith Elkin
"It is vital that authors, publishers and other literary organisations encourage this two way relationship between writers and readers – libraries have always made it a priority. New developments at the Hive, the revolutionary Idea Stores in several London boroughs and ventures such as the Ministry of Stories are building on this strong heritage."
Here, at the Montgomery (AL) City-County Public Library Hampstead Branch, the librarian has agreed to kiss a pig if the kids read 1,000 books this summer.
We hear of dyeing hair green, jumping off a roof...what unusual deals have you or your colleagues made as promises to your summer reading program groups? Please add comments!
BIRMINGHAM, Alabama: Jeff Bogart wouldn't let a Colorado gunman who shot 70 people, 12 fatally, during a showing of "The Dark Knight Rises" in a movie theater spoil his 4-year-old son's chance for his favorite comic book character, Batman.
The father and son were among about 300 people who attended a Batman event at the Hoover Public Library celebrating this weekend's release of the latest Batman movie. The 10:30 a.m. event included library personnel dressed up as Batman, Batgirl, The Riddler and other characters from the popular comic book series.
"You still need to live life to the fullest and not let people like that crazy gunman stop you," Bogart said. "Our prayers are with those families who went through that unimaginable horror there."
Hoover Public Library director Linda Andrews said she and other library officials toyed with canceling their event, which had been planned weeks before the tragic shooting shortly after midnight Friday at a movie theater in Aurora, Colo. But in the end they felt there was no need stopping the kids from having their fun. -- Read More
When Jenny Colgan moved to France, she was so alarmed by the children's books that she decided to blog the scariest.
"I don't know why so many French children's books are so bafflingly, needlessly frightening. Before moving there, we lived in the Netherlands; they had the same rabbits with ethnically varied chums and dinosaur mummies tucking up dinosaur babies as we do in the UK. I also can't envisage the publishing meeting in which someone says 'Hey! I've got this great kids' book where a girl puts her head in a plastic bag!' ('La Tête dans le Sac') and everyone thinks what a fine idea, but - tant pis. Here are a few examples (more on my blog), all courtesy of the Médiathèque d'Antibes, which is shut on Sundays, Mondays and Tuesdays, Thursday and Friday mornings, and 12-2pm Wednesday and Saturday, but when open has the most helpful (and rested) librarians to be found anywhere."