The USA Today Reports
DoubleClick Inc., the Internet\'s largest advertising company, has begun tracking Web users by name and address as they move from one Web site to the next, USATODAY.com has learned.
The practice, known as profiling, gives marketers the ability to know the household, and in many cases the precise identity, of the person visiting any one of the 11,500 sites that use DoubleClick\'s ad-tracking \"cookies.\"
What made such profiling possible was DoubleClick\'s purchase in June of Abacus Direct Corp., a direct-marketing services company that maintains a database of names, addresses, telephone numbers and retail purchasing habits of 90% of American households -- Read More
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