LISNews: Librarian News

Lee Hadden writes \" Chemical Engineering and News has an interesting account in their
\"Newscripts\" column in the back of the journal. The issue for January 14,
2002, on page 48, has the item \"Free Car Carries Surprising Baggage.\"
The author of a popular text, \"Rapid Interpretation of EKG\'s,\" wrote
in the 50th printing an insert among the copyright legalese boilerplate. In
this insert, he offers a free car shown on page 46 to the people who send
their name and address to the publisher, and who\'s name is pulled out of a
hat.
Only 5 people responded out of the 60,000 copies sold, and Jeffrey
Seiden won the prize- a shiny red 1965 Ford Thunderbird, with only 16,000
miles on it, worth $20,000.00.
However, it turned out that this was not a Yale University matter
although reported in the New Haven Register. Author Dale Dubin had lost his
medical license and served five years in federal prison for selling drugs
and possession of child pornography. He had been released in 1989.
If you have an account with the American Chemical Society, you can
read more about it at: pubs.acs.org/cen

\"

Lee Hadden writes: \"Today\'s Wall Street Journal, January 28, 2002, has an article on page
B1 by Gautam Naik, \"BioTech Firm Bypass Journals to Make News.\"
The article discusses the increasingly common trend of announcing the
results of experiments, not in refereed science journals, but in press
releases. The end result is the public is exposed to claims which may be
exaggerated or worse, undermining the authority of the rest of the
scientific community.
\"It used to be that a scientific breakthrough was taken seriously only
if it first appeared in a peer-reviewed journal. But in the race to grab
the spotlight, some companies are rushing to release information via
esoteric publications that have less-stringent criteria or in news
releases.\"
Read more about it at: wsj.com\"

jen writes \"
The Weekley Reader turns 100.

100 years since its debut in an earlier guise, Weekly Reader has reached and shaped
children who went on to shape the world. To help celebrate its centennial, several famous names have responded to the Reader\'s request for testimonials on its impact on them as children. \"

Full Story

Lee Hadden writes:\" In a rare example of cooperation between magazines from different
publishers, Cosmopolitan (Hearst Corp) and Maxim (Dennis Publishing), got
together to create a new publishing alliance. They both have decided to run
articles in their March issues declaring the war between the sexes is over.
The two magazines hope the peace treaty, may also push the boundaries of
magazine publishing.
We will see if the media is the message.
Maxim, often called \"The Cosmo for Men,\" and Cosmopolitan (which is
not known as the \"Maxim for Women\"), both tend to place the opposite sex on
a pedestal, yet as an object of mystery to be figured out, rather than
simply ogled. Both are also renowned for their R-rated, come-hither cover
lines.
Read more about it in today\'s Wall Street Journal. \"Hey Babe, Your
Pages of Mine? How the First Encounter Unfolded: In Curious Editorial
Coupling, Cosmo, Maxim Magazines Declare War of the Sexes Over.\" By Matthew
Rose. Monday, January 14, pages B1 and B3.
See you at the front lines...\"