Online Privacy

Opting out of Doubleclicks cookies

You can stop Doubleclick\'s ability to track you, on and off line, HERE .

If you don\'t opt out, Doubleclick\'s ads have the ability to track you over multiple sites, and match that up with their database.


DoubleClick\'s new privacy policy states that the company plans to use this information to
build a database profiling consumers. The database will include consumers\' names;
addresses; retail, catalog and online purchase histories; and demographic data, according
to the policy.

DoubleClick has more on you than you think.

A California woman filed suit yesterday against DoubleClick,
accusing the Web advertising firm of unlawfully obtaining
and selling
consumers\' private information. News.com has a
Story about the
first lawsuit over privacy concerns with ad tracking
software on the net.

\"
DoubleClick\'s new privacy
policy
states
that the company plans to use this information to build a
database
profiling consumers. The database will include consumers\'
names; addresses;
retail, catalog and online purchase histories; and
demographic data,
according to t

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