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Richard M. Smith has written an excellent piece on what companies can learn about you from banner ads. He writes:
I have been tracking over the last couple of months, what information is being sent from my own computer to DoubleClick ad servers. I chose to focus on DoubleClick because they are largest provider of banner ads
on the Internet. Their servers currently send out more than a billion banner ads every day according to a recent company press release.
I used a packet sniffer to do
the monitoring. I found more than a dozen examples from different Web sites of information being transmitted to DoubleClick that most people who consider rather
sensitive. All this information can be tied to me, because all transmissions to the DoubleClick ad servers also include the same unique ID number in a DoubleClick
cookie. I found both personally identifiable information and transactional data being sent to DoubleClick servers.
Personal data I saw being sent to DoubleClick servers included:
My Email address
My full name
My mailing address (street, city, state, and Zip code)
My phone number
Read on, it\'s scary... -- Read More
The Andover News Network has a scary story on a new law under consideration in VA that would give manufacturers of software access to your hard drive. The law would allow software makers to place a self-destruct feature in the software, AND even go in your computer to shut it off if they have reason to believe you violated your user agreement.
Read the entire article Here
The ABA (American Bar Asscociation) has an interesting
\"Facts About Privacy and Cyberspace\" Handbook posted on
their website in PDF format. It talks about interesting
What information is collected by Government Agencies?
What can happen if someone\'s privacy isn\'t protected?
Is deleted Email really gone?
and Is this a problem in Cyberspace?
They really do a good job covering a wide range of privacy
topics. Check out the
ABA Website For the entire report
According to Wired, the little privacy we have on the internet may be too much.
The ease of hiding one\'s identity on the Net is giving police migraines and justifies providing broad new powers to law enforcement, the White House says in a forthcoming report.
The federal government should take steps to improve online traceability and promote international cooperation to identify Internet users, according to a draft of the report commissioned by President Clinton. -- Read More
You can stop Doubleclick\'s ability to track you, on and off line, HERE .
If you don\'t opt out, Doubleclick\'s ads have the ability to track you over multiple sites, and match that up with their database.
build a database profiling consumers. The database will include consumers\' names;
addresses; retail, catalog and online purchase histories; and demographic data, according
to the policy. -- Read More
A California woman filed suit yesterday against DoubleClick,
accusing the Web advertising firm of unlawfully obtaining
consumers\' private information. News.com has a
Story about the
first lawsuit over privacy concerns with ad tracking
software on the net.
DoubleClick\'s new privacy
that the company plans to use this information to build a
profiling consumers. The database will include consumers\'
retail, catalog and online purchase histories; and
according to t -- Read More