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Obscurity is the idea that when information is hard to obtain or understand, it is, to some degree, safe. Safety,here, doesn't mean inaccessible. Competent and determined data hunters armed with the right tools can always find a way to get it. Less committed folks, however, experience great effort as a deterrent.
Online, obscurity is created through a combination of factors. Being invisible to search engines increases obscurity. So does using privacy settings and pseudonyms. Disclosing information in coded ways that only a limited audience will grasp enhances obscurity, too.
Pippert concludes, “It might ultimately be a human problem to solve: capture content from others mindfully and use it thoughtfully, with good communication. Let others know you’re using the content and make sure you are clear to friends your preference about your content being redistributed.”
This is yet another reminder that anything you say anywhere on the web, private or not, is always subject to being shared via third party apps, screenshots, or good old fashioned copy and paste, so never say something online that you wouldn’t say in public, because there really is no such thing as privacy, which is sad and unacceptable, but true.
Facebook can still track users through its "Like" function. And Web surfers' online data can still be used by law enforcement and "market research" for the employment, credit, healthcare and insurance industries. And let's not even get into denial of service attacks and cybersecurity...
That said, here are three major privacy issues that everyone should pay attention to in 2013:
3.Dodgy QR codes
The developers behind ad-tracking browser plug-in Ghostery said they'd logged 137 different trackers on the Microsoft website and 107 on Apple's site, while they logged 66 on Samsung's site and 65 on HP's. Dell has 106. All of these tech sites make greater use of trackers associated with behavioural advertising than specialist retail sites such as Tesco (64), John Lewis (46) and Dabs (12).
The holiday shopping season is upon us, and once again e-book readers promise to be a very popular gift. Last year's holiday season saw ownership of a dedicated e-reader device spike to nearly 1 in 5 Americans, and that number is poised to go even higher. But if you're in the market for an e-reader this year, or for e-books to read on one that you already own, you might want to know who's keeping an eye on your searching, shopping, and reading habits.
Unfortunately, unpacking the tracking and data-sharing practices of different e-reader platforms is far from simple. It can require reading through stacked license agreements and privacy policies for devices, software platforms, and e-book stores. That in turn can mean reading thousands of words of legalese before you read the first line of a new book.
Angry Birds, a popular mobile app, is among the seemingly innocuous programs that are raising privacy concerns by collecting personal information that is used to focus advertising. When Jason Hong, an associate professor at the Human Computer Interaction Institute at Carnegie Mellon University, surveyed 40 users, all but two were unaware that the game was noting and storing their locations so that they could later be the targets of advertising.
With the fate of our beloved internet economy allegedly at stake, perhaps it's a good time to examine what Do Not Track is. How did the standard come to be, what does it do, and how does it stand to change online advertising? Is it as innocuous as privacy advocates make it sound, or does it stand to jeopardize the free, ad-supported internet we've all come to rely on?
The company this month began offering reports to marketers showing what Verizon subscribers are doing on their phones and other mobile devices, including what iOS and Android apps are in use in which locations. Verizon says it may link the data to third-party databases with information about customers' gender, age, and even details such as "sports enthusiast, frequent diner or pet owner."
"We're able to view just everything that they do," Bill Diggins, U.S. chief for the Verizon Wireless marketing initiative, told an industry conference earlier this year. "And that's really where data is going today. Data is the new oil."
However, ads make Facebook and Google free to use. Says Christopher Soghoian, principal technologist with the ACLU's Speech, Privacy and Technology Project: "When you pay a company $80 a month, they have no business monetizing the data they're collecting."
The new iPhone operating system comes with three things that make tracking easier for advertisers and reduce the likelihood that you'll opt out.
iOS 6 comes in a default "tracking on" position. You have to affirmatively switch it off if you do not want advertisers to see what you're up to.
The tracking control in iPhone's settings is NOT contained where you might expect it, under the "Privacy" menu. Instead, it's found under "General," then "About," and then the "Advertising" section of the Settings menu.
The tracking control is titled "Limit Ad Tracking," and must be turned to ON, not OFF, in order to work. That's slightly confusing — "ON" means ads are off! — so a large number of people will likely get this wrong.
The "I Know..." series of blog posts shows relatively simple tricks [malicious] websites can use to coax a browser into revealing information that it probably should not. Firewalls, anti-virus software, anti-phishing scam black lists, and even patching your browser was not going to help.
Fortunately, if you are using one of today’s latest and greatest browsers (Chrome, Firefox, Internet Explorer, Safari, etc.), these tricks, these attack techniques, mostly don’t work anymore. The unfortunate part is that they were by no means the only way to accomplish these feats.