National Public Radio has introduced a nifty little feature that lets you create your own custom podcast of NPR content on topics that interest you. Type in Obama or Madonna or whatever, and you can sign up for a stream of NPR clips that match your keywords that can be downloaded to your computer, smartphone, iPod or Zune.
I’m highlighting this, not because I think this particular feature will be all that widely used, at least in its current incarnation. Podcasts are not a mass market phenomenon now. For most services, only a small fraction of users choose any option that involves customization. And while NPR has done a decent job of making the service easy to use, it still has a few steps to it.
But I am very interested because I think that NPR is onto something that really shows where digital media is moving, especially for news.
Full story in the New York Times