According to this article from Cyber Atlas, a tremendous number of web users still do not know how to search. Also, the most popular search term is \"sex\". I think that the cartoon from the other day says it all. Librarians NEED to be the search engines.\"The study also found that the most popular term people search for online is \"sex.\" Alexa\'s findings are based on an examination of more than 42 million search pages viewed in aggregate by users of the Alexa toolbar at 10 of the Internet\'s leading portals and search engines -- altavista.com, aol.com, excite.com, go.com, google.com, goto.com, lycos.com, msn.com, netscape.com, and yahoo.com -- between March 1999 and January 2001.\"
Read the study here