I\'m not sure what to make of this. It scares me, and at the same time, it could be used for good, more than evil.
\"Digimarc, a company previously involved with watermarking technologies, has developed an extremely intriguing application for the PC camera which enables direct print-to-web advertising. The technology, dubbed MediaBridge, incorporates the PC camera, the Internet and print media into one streamlined advertising process. ... the MediaBridge technology is an important example of how PC cameras can be used outside of the traditional video mail, web posting and videoconferencing applications.\"
This allows you to put ads into a book that appear on a computer screen, \"Paper as Portal\" they call it.Check it out and let us know what you think!