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Catcher In The Fry? McDonald's Happy Meals With A Side Of Books
Fast-food giant McDonald's is set to become a publishing giant as well — at least temporarily. For two weeks next month, McDonald's says it will oust the toys that usually come in its Happy Meals and replace them with books it has published itself.
An estimated 20 million children's books, which will feature nutritional messages, will be distributed in McDonald's kids' meals from Nov. 1 to Nov. 14, the company says. To put it in perspective, AdAge notes, that's more than the 15 million print copies of the best-selling Hunger Games trilogy that were sold in 2012.
Full piece on NPR
Who could refuse? Workman Publishing, via Early Word is offering a FREE COPY of a new book by Chip Kidd, GO, an introduction to graphic design for kids, but also a wonderful primer for adults. Be one of the first 50 librarians or instructors to respond!
Piece on NPR about the book: I don't know: In Praise of Admitting Ignorance (Except When You Shouldn't)
Excerpt from NPR piece:
This year's graduating high school class will be the first generation to have grown up entirely under the No Child Left Behind Act, so this is an entire generation of kids that's been raised in an educational environment where there's a premium on knowing the right answer, being able to fill in the correct oval on a test. I worry that we may not be teaching enough the value of experimentation and failure and risk-taking and the process of inquiry.
And no, it's not your library :-)
Today, New York-based startup Oyster is launching the beta version of its iPhone app. (You can request an invite at Oyster’s website). For $9.95 a month, you get unlimited access to the 100,000 titles from a range of publishers, including HarperCollins and Houghton Mifflin Harcourt. (Penguin Random House, Simon & Schuster, Hachette, and Macmillan are so far notably absent from the list of announced partners.) You also see what your friends are reading, get recommendations and staff picks, and find books sorted by curated categories, such as “Sports Stories,” “Business Essentials,” and “Popular Science.” All of this is packed into a highly usable mobile experience.
According to a few distinguished members of the library community, they don't tell you in library school that you WILL occasionally choose a book by its cover, despite what the song says.
If you've had that experience, either choosing a book to read for your TBR pile or a book to add to your library's collection BASED ON ITS COVER, please let us know in the comments below. Thanks!
NPR partial compilation of books about the Civil Rights Movement.
From The New York Times: WE ARE FAMILY:
When a book saturates the culture as pervasively as Cheryl Strayed’s “Wild” — at No. 15 on the combined nonfiction list after 56 weeks — it can be hard to imagine there are readers left who haven’t encountered it. But when a Pennsylvania woman checked “Wild” out of her local library recently, she was surprised to find far more than the travel adventure she was expecting.
“I often get e-mails,” Strayed wrote on Facebook last month, “from readers who tell me we’re connected because their lives are so very much like mine — similar childhoods, similar losses, similar struggles. This experience has been a great reminder to me how very connected we are, in spite of our differences. As I read one such e-mail recently I thought I was reading the usual until I came to the part about how the e-mailer sat bolt upright in bed as she read ‘Wild’ because halfway into Chapter 1 she realized we have the same father. My half sister, who came upon my book by chance, who knew of my existence but not my name, found me.”
Strayed told me she had made efforts over the years to locate her half sister and -brother, but online searches turned up nothing. But when her half sister started “Wild,” she “knew just enough about me and my siblings that she put it together. She read the rest of the book and then she wrote to me. She was stunned. I was, too, and yet I always knew our paths would cross. Life is like that. There’s always more, always a reveal.”
From Wired, "When Josef Albers published Interaction of Color in 1963, it was nothing less than the gateway to an entire way of thinking...But the physical version of the book, which has been circulated primarily in paperback for the last four decades, needed an update. Yale University Press has just done that, by releasing a new iPad version of Albers’ famous texts and color studies. Designed by New York City-based Potion Design, the Interaction of Color app is about as close as most of us will get to the original version of Albers’ masterpiece, which today primarily lives in special collections and museums. The app is nearly an exact digital replica of the 1963 version of the book, down to the original Baskerville typeface and layout of the text columns—but with some 21st century upgrades. “We were really thinking, how can we go back to the original intent of Albers’ book, and make something that he would’ve made today,” says Phillip Tiongson, one of the founders of Potion."
NPR piece that mentions the Amazon vs. Overstock price war. In addition it mentions the American Idol winner Kelly Clarkson bought a ring owned by Jane Austen last year for about $228,000. Also mentioned is a school in Queens, N.Y., dropped Sherman Alexie's National Book Award-winning young adult novel The Absolutely True Diary of a Part-Time Indian.