This National Post Story on book covers.
They say there are two groups of people who read, The group that reads all the time wants the non-movie-tie-in cover. The other group consists of people who go to movies and then realize that the movie is based on a novel, and then they want the book.
\"When you read, you live with the characters, and their faces might not coincide with what\'s on the cover. Maybe there\'s a little bit of snobbishness in wanting the original, and most people aren\'t so picky, but our regular customers usually like to have the original covers.\"