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New business book out by Bob Garfield one of the host of the radio program "On the Media"
The book is called -- Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
On of the major premises of the book is authentic customer relationships.
Excerpt from book blurb on Amazon: So what does work in this bewildering new era? Where do “authentic customer relationships” come from? The answers will make some leaders sigh with relief while others rip their hair out: Honesty. Transparency. Shared values. A purpose beyond profit. Sure you still need a high-quality product or service to offer, but that’s not enough. Now that people can easily discover everything that’s ever been said about your brand, you can’t manipulate, seduce, persuade, flatter or entertain them into loyalty. You have to treat them like flesh-and-blood human beings, not abstract consumers or data points on a spreadsheet.
This is an interesting contrast when you look at the book on Amazon. The book has all 5 star reviews on Amazon. I challenge people to read the 5 star reviews on Amazon and find one that you think is truly authentic.
Authors are snubbing publishers and insisting on keeping e-book rights. How one novelist made more than $1 million before his book hit stores.
Excerpt from article: In a highly unusual deal, Simon & Schuster acquired print publication rights to "Wool" while allowing Mr. Howey to keep the e-book rights himself. Mr. Howey self-published "Wool" as a serial novel in 2011, and took a rare stand by refusing to sell the digital rights. Last year, he turned down multiple seven-figure offers from publishers before reaching a mid-six-figure, print-only deal with Simon & Schuster.
"I had made seven figures on my own, so it was easy to walk away," says Mr. Howey, 37, a college dropout who worked as a yacht captain, a roofer and a bookseller before he started self-publishing. "I thought, 'How are you guys going to sell six times what I'm selling now?' "
For this blog ( http://kahnscorner.blogspot.com/2013/02/100-years-94-books.html ) I plan, among other things, to read and review every novel to reach the number one spot on Publishers Weekly annual bestsellers list, starting in 1913. Beyond just a book review, I'm going to provide some information on the authors and the time at which these books were written in an attempt to figure out just what made these particular books popular at that particular time.
I decided to undertake this endeavor as a mission to read books I never would have otherwise read, discover authors who have been lost to obscurity, and to see how what's popular has changed over the last one hundred years. I plan to post a new review every Monday, with links, short essays, and the like between review posts.
This week's program provides a news miscellany.
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This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 United States License. To view a copy of this license, visit
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Companies and governments have access to an unprecedented amount of digital information, much of it personal: what we buy, what we search for, what we read online. Kenneth Cukier, co-author of the book Big Data, describes how data-crunching is becoming the new norm.
But with every trend, however modest, you have to wonder, why now? Is it possible that book browsing is already strange and unusual enough to be considered material for art? Everyone agrees that the future of publishing is electronic, with words beamed to us instantaneously. But in that case, what will happen to all of the books beside the book—and the places that store them? When they’re gone, where will we randomly stumble on the knowledge we didn’t even know we wanted to know?
Smash Pictures now has responded to the lawsuit with a counterclaim, and it's quite scintillating.
"On information and belief, as much as 89% of the content of the allegedly copyrighted materials grew out of a multi-part series of fan fiction called Masters of the Universe based on Stephenie Myer's (sic) Twilight novels. On information and belief, this content was published online between 2009 and 2011 in various venues, including fanfiction.net and the person website of Ericka (sic) Leonard. On information and belief, much or all of this material was placed in the public domain."
Publishing houses have a well-worn relish for sweeping change, or at least for plugging it on the covers of the works they put on the bookshelves. Just run a search for “books changed America” or “books changed world.” In 2005, Ben Yagoda wrote a New York Times essay on this lack of originality in book labeling, titled “The Subtitle that Changed America.”