Submitted by StephenK on March 31, 2009 - 7:36pm
It is my pleasure to announce that the LISNews Netcast Network is finally offering pieces for licensing via Public Radio Exchange. This is a very unique opportunity for the crew. Public Radio Exchange ("PRX") is the main means by which we can offer content to National Public Radio affiliates for licensing. Others, such as a couple Canadian Broadcasting Corporation programs and Audible, are also set up to license through that system.
What does this mean to the average LISNews user? Probably not a whole lot. You can go about your merry way and not worry about this, if you so choose.
If you want to get LIS-related content out on NPR affiliates and others, this opens up a new avenue for you. If you want early paid access to some of the content we record, this opens up a new avenue for you. If you think that the Great Western Dragon/Faceless Historian should really be on the radio instead of restricted to just podcasts, this opens up a new avenue for you.
Most content through the PRX is not available for free. This heavily relates to insuring that rights holders for music are in fact compensated for their toils as there is a deal worked out to bypass much of the bureaucratic nastiness found in music use outside PRX. In part it also ensures that content creators get fair compensation within the confines of the present copyright regime in the United States. This is the sort of deal that helps generate a revenue stream to allow parts of the network to cover equipment and telecommunications costs, for example.
What can you do to make this happen? On the network's end, we've been increasing our visibility as of late. While that is a good thing itself, it is not a complete action. If you want us on the radio airwaves, you
have to contact your local NPR stations to tell them. The program directors at the stations are the folks you want to talk to. Unless they feel there is any demand for programming in this area, all the efforts at raising visibility frankly are worth nothing.
Most stations using PRX are found in the United States. Stations outside the United States can license content but have to set up as an outside licensor. That matter is for PRX to resolve, not us.
You can find the LISNews Netcast Network profile online at: http://www.prx.org/group/lisnewsnetcasts
by Stephen Michael Kellat
is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License
Based on a work at lisnews.org