google

The Google Generation & the Digital Transition

An interesting study was commissioned by the British library and the Joint Information Systems Committee (JISC) identify how specialist researchers of the future, currently in their school years and preschool years are likely to access and interact with digital resources in 5-10 years time. Additionally, the study is to assist library and information services to anticipate and react to any new or emerging behaviors in the most effective way.
The report defines the "Google Generation" as those born after 1993.
The study was to establish whether or not as a result of digital transition, the "Google" generation are searching for and researching content in new ways; and whether it is likely to mold their future behaviors as mature researchers. Additionally, whether or not,new ways of searching content will be any different from the way researchers & scholars carry out their work.
Moreover,research libraries face a great deal of challenges today in the digital marketplace. Today, they're adjusting to facebook.
Additionally,the study found the the "Google" generation and information literacy of young people,has not improved even with more access to technology. Young people spend little time evaluating information. Young people have poor understanding of their information needs. As a result, they exhibit a strong performance for expressing themselves in natural language rather than analyzing which key words might be more effective/
Finally the study suggests that print sales will diminish drastically as blogs, RSS,media players, and podcasting devices become established. -- Read More

What would Google look like if it was built by librarians?

ReadWriteWeb asks this question, What would Google look like if it was built by librarians?

But here is the true answer:

First, Googol would be spelled correctly.

And it would be made of wood. Because wood is strong and durable and withstands the abuse put upon it by the uncaring public.
Then it would be given a cute and silly name like "Good Golly, this is a great search tool!" This is so the librarians could brand their product because librarians are all bout the brand.
Googol would get weeded regularly so that all the old, unused, dusty web sites get discarded from the index.
Googol would close at 9:00 p.m. and all major holidays.
Finally, Googol would get hacked into oblivion and shut down because the librarians used the word "password" for the password.

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