By Phoebe Connelly in the Atlantic
"Tech for tech's sake is over. In a year when social media is helping inform our coverage of everything from political upheaval in the Middle East to the unfolding nuclear disaster in Japan, your app better do something more than be cool.
I kept coming back to the librarians as I talked to people at SXSWi because this micro-track mirrored what I saw tweeted and written about the conference as a whole. Interactive didn't feel blindly focused on discovering the killer app. Tech didn't feel like an end unto itself -- rather, it was about processing data with a purpose; data for a greater good. ....." Read the rest here.