Survey says: People do care about their privacy

Conclusions
Here are the researcher’s conclusions:

•The market has produced few realistic, privacy-protective alternatives to the dominant privacy-invasive online services.
•Greater transparency and consent requirements could help, but only if consumers can make decisions that align with their preferences.
•The gulf between private-sector information demands and consumer preferences suggest that better disclosures and choice mechanisms will only preserve the status quo.
•Aggressive interventions are necessary to create incentives for firms to reduce collection of personal information.
•Privacy tradeoffs are not clear; consumers need the ability to change their minds and walk away from a service.

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