I've spent a good part of the last day at the first annual Bookmark Collector's Virtual Convention BMCVC, where one of the presenters was Jen Funk Weber, who has created a program called Needle and ThREAD, Stitching for Literacy.
-a two-sided bookmark based on the old chicken/frog joke-
From her website: "In an effort to promote both literacy and needlework, Funk & Weber Designs is designing bookmarks. A minimum of 10% of profits from sales of Needle and Thread: Stitching for Literacy bookmark patterns will be donated to libraries, schools, and/or literacy programs." Sounds like a wonderful program to be shared in libraries.
Check out her Bookmark Challenge Kit.