Stepping on Your Toes With Book Publicity?

An appellate court has reversed a lower court decision that had exonerated Simon & Schuster of breaking federal telecommunications law when it sent cellphone text messages to promote the novel “Cell,” written by Stephen King, three years ago.

The United States Court of Appeals for the Ninth Circuit, in San Francisco, ruled on Friday that the United States District Court for the Northern District of California had erred in its ruling in Simon & Schuster’s favor in a class-action suit brought by Laci Satterfield, a woman who objected to receiving an ad for “Cell” as a text message.

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