Yes, super-hero movies are big. But another business that's booming for Marvel? Old-fashioned publishing.
At Marvel Entertainment, the industry's largest player, revenues for its print wares have been growing in double digits for the past three years and profit margins have been running at close to 40%. Plenty of magazine, book or newspaper publishers would put on a mask, cape or even giant bunny ears if that's what it took to generate those kinds of numbers - especially right now.