Social Networking Best Practices

When I first entered library school, Librarian About Town‘s innovative Myspace page for her community college library was getting recognized on a national level. No one was using social networking as a promotional or engagement tool for their library yet, and my friend was ahead of the pack.

Just a few years later, almost all libraries have Facebook pages, and we are figuring out as a profession just how we’d like to use them. Are we engaging with our community on these pages, asking for feedback? Are we promoting programs? What exactly are these pages for?

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