Sifting through quantities of information

A recent article at the tech news blog, Gigaom, provides food for thought for libraries. In the piece, the author describes the value of simplicity and delivering what users want in terms of content, using the example of a news service called Evening Edition. One of the quotes from this post that stands out is "Of course, sifting through vast quantities of information in order to show people the important stuff is what newspapers are supposed to do..." Substitute the word 'newspapers' for 'librarians' and we are talking the same language.