Should authors use Snapchat to target a younger audience?

Teleread asks if authors should be using the Snapchat social media platform to promote themselves. Why?

"In this article on Brand Driven Digital, Nick Westergaard gives Snapchat a look and explains why it matters. Here’s why young adult authors and publishers should pay attention: “nearly half of Americans 12–24 use Snapchat.”

Oh? The exact audience that young adult writers crave."

This begs the question: Should libraries be using Snapchat?


If you want to insure that the 12 - 24 age group moves on to another app just have us older people start using it.

My daughter actually is not allowed to use it, because what a lot of that age group is using it for is not what they should be doing.